Maybank Kim Eng is now Maybank Investment Banking Group


MAYBANK Kim Eng Group is now known as Maybank Investment Banking Group or Maybank IBG, as it is aligning its brand name and the names of its entities to the Malayan Banking Bhd (Maybank) as the master brand.

The group said entities in its markets globally have adopted new company names and new logos.

Whereas in Malaysia, the group will continue to be known as Maybank Investment Bank Bhd.

“While remaining committed to ideation and building deep intelligence in Asean, we now have a sharper focus in supporting clients’ transition to sustainability-first businesses and ensuring equitable prosperity in the communities we operate in. The change in brand name to Maybank IBG marks this new chapter for us,” group CEO Ami Moris said in a statement yesterday.

“2021 is the 10th anniversary of the acquisition of Kim Eng, then the largest equities franchise in the region, followed by the formation of Maybank Kim Eng as a brand name,” she added.

“From a single market entity in Malaysia to becoming Asean’s leading homegrown investment bank, it is a testament of our commitment to deliver to clients. Our success is measured against that.”

She highlighted that the firm has been consistently ranked at the top of Asean league tables, and has been voted Asean’s Best Broker for eight consecutive years.

“In Malaysia, we have maintained our leadership by being recognised as the best investment bank six times over the last 10 years.”

She added that by aligning the brand closer to Maybank reflects how Maybank Kim Eng has evolved to what it is today and how the firm wants to move forward more cohesively to realise our environmental, social and governance (ESG)-first ambitions as a group, humanising financial services for clients and communities.

“Cognisant of megatrends such as climate action across the world, we must adapt. The next 10 years for Maybank IBG will be about becoming the region’s leading sustainability-first investment bank aligned with Maybank group’s ambition.

“As a stakeholder-oriented bank, we naturally want to take the lead in championing the ESG agenda in Asean. This means becoming top of mind of clients for sustainable investing, sustainable financing and sustainability thought leadership,” she said further.