NCER SMEs secure RM30m potential sales in Expo Dubai

by BERNAMA / pic by AFP

SMALL and medium enterprises (SMEs) from the Northern Corridor Economic Region (NCER) have secured potential deals and supply contracts worth more than RM30 million during the Week 8 programme at the Malaysia Pavilion of Expo 2020 Dubai.

Themed “Northern Corridor Economic Region: Your Preferred Investment Destination in Malaysia”, Week 8, which ran from Nov 22 to 26, showcased trade and investment opportunities in the NCER as a preferred investment destination in Malaysia, as well as presented a platform for the NCER SMEs to promote their products and services to the global market.

In a statement, Northern Corridor Implementation Authority (NCIA) CEO Datuk Seri Jebasingam Issace John said the success of the NCER SMEs was a testament to the effectiveness of the rakyat-centric human capital and business facilitation programmes that NCIA has put together for the benefit of the rakyat and business communities in line with the spirit of Malaysian Family.

During the expo, Penang-based snack food manufacturer Haliza Industries Sdn Bhd signed two memorandums of understanding (MoU) worth RM25 million with distributors in Oman and Qatar to supply its Bingo Bite and Witties brand of snacks.

Meanwhile, Kedah-based variety of high-grade coffee and health drinks producer, Fikrisz (M) Sdn Bhd, signed a five-year contract worth RM5 million to supply weight loss beverage to Saudi-based Dream Fitness Trading Co, while Perak-based Medic Pets (M) Sdn Bhd inked a RM1.8 million contract with Sadiyat Pharmacy for the distribution of their animal and pet healthcare products for the Dubai market.

Jebasingam said these three SMEs were among the many that have been nurtured through various facilitation and development programmes under NCIA.

These MoUs and agreements are the result of the trans-national business matching sessions, product presentations, pocket talks and technology demonstrations spearheaded by NCIA and aimed to further develop the SMEs into global players, he explained.