by S BIRRUNTHA / pic by TMR FILE
THE Selangor government through Tourism Selangor will introduce ‘Go Selangor’ by February 2022 to revive the tourism industry.
Mentri Besar Datuk Seri Amirudin Shari(picture) said this is in line with the government’s initiative of Tourism 4.0 and the tourism digitalisation.
“We aspire to welcome around 100,000 of Selangor’s merchants on the Go Selangor mobile application, which is a proactive embark towards fostering Tourism 4.0 and tourism digitalisation,” he said in his opening speech of Tourism Selangor Global Convention 2021 (TSGC 2021) in Petaling Jaya on Friday.
Amirudin emphasised that tourists want to travel in the post-pandemic phase and this shall be the focus of the tourism industry moving forward.
Therefore, he said the tourism industry’s approaches and promotional initiatives should cater accordingly to the rising demands to grasp optimal results.
He added that a defining element brought forth by Covid-19 is digital transformation, as the pandemic has led to the rise of digital technology – a notion which is supported by the state government in encouraging businesses to adapt to the changes.
“Selangor consists of nine districts and 12 local councils which provide diversified tourist destinations – each with its own uniqueness, beauty and strength.
“Rest assured, the state government will continue supporting Tourism Selangor and its various initiatives, on which I do hope the public would also extend similar support.
“Make all of the nine districts in Selangor as of your must-visit destinations, as the state is rich in history, heritage and culture, as well as is home to a vast list of tourism attractions and entertainment appeals,” he noted.
Meanwhile, Amirudin said TSGC 2021 with the theme of “A Game Changer to Reset Tourism” is the first-ever global convention in Malaysia that brings together aspiring leaders and key industry players.
He highlighted that the global convention paves the way for the sharing of useful insights towards elevating Malaysian tourism, especially Selangor’s to greater heights post-pandemic.
“I believe TSGC 2021 is an intricate effort towards achieving the vision, as well as boosting the industry.
“All players in the tourism industry should continue introducing attractive and unique attractions and packages for tourists and boost the tourism economy,” he noted.
He also said the revitalisation of Selangor’s tourism industry is an awakening of one of the state’s major economic contributors, making its comeback after a challenging period of two years.
TSGC 2021 is a hybrid two-day conference that aimed to reset tourism on a global stage, in which it will spotlight different topics from speakers across different sectors that aim to elevate the tourism industry.
Amirudin officiated the TSGC 2021 in front of a combination of 2,000 physical and virtual guests.
Commenting on the event, Selangor exco Hee Loy Sian said the state is excited to explore the possibilities towards building more profitable and secure tourism strategies specially catered to this challenging endemic era.
“We are optimistic that through effective use of the insights gained from TSGC 2021, the state will once again receive visitors of up to 30 million people as it did in 2019,” he noted.
The hybrid event, held on Dec 9 and 10 at the New World Petaling Jaya Hotel was attended by almost 300 invited guests.
The conference featured prominent and influential speakers from Malaysian Digital Economy Corporation (MDEC), Selangor Information Technology and Digital Economy Corporation as well as ShopeePay.
Among the topics discussed included “Digital Tourism 4.0 and E-Commerce”, “Innovation and Diversity in Tourism Business Survival During the Pandemic”, “Influencers in Tourism Destination”, “Sports Tourism”, “Creative Tourism and the Film Industry”, and “C-Level Tourism Dialogue.