Affin Bank targets 30,000 cardholders for Affin Duo+

The target is set based on the bank’s previous success of issuing 60,000 Affin Duo credit cards

by AUFA MARDHIAH / pic by MUHD AMIN NAHARUL

Affin Bank Bhd (Affin Bank) to issue a total of 30,000 cards in the first year of its latest dual credit card, Affin DUO+.

Affin Bank President and GCEO, Datuk Wan Razly Abdullah Wan Ali said the bank has successfully issued 60,000 Affin DUO credit cards in the past.

“We look forward to acquiring a potential 30,000 cards for Affin Duo+ in the first year of its launch,” he said during the launching ceremony in Kuala Lumpur yesterday.

“The mass-affluent segment is the rising, matured and sophisticated customers in the market, and Affin DUO+ has been designed as an elevated win-win proposition in rewarding this segment with every best benefit possible through their spending, which would not require them to spend excessively just to be able to enjoy the best yet at the same time allowing them to save up as much as possible in the long run,” Wan Razly said.

With the launch of Affin DUO+, cardholders will get rewards with the “tap to pay” method at the same time maintaining their safety with contactless payment.

Every applicants will get a pair of AFFIN DUO+ credit card consist of the Affin DUO+ Visa and Affin DUO+ Mastercard; and each will get benefits including the privilege of 3% cash-back of every contactless transaction and earn three times AFFIN rewards points for purchase of traveling matters such as hotel bookings, airline tickets, duty-free shops and overseas merchants, also online and e-commerce transaction.

Teaming up with Mastercard, Affin Bank is committed to innovation by offering payment solutions that can accelerate consumer preferences for digital payments in day-to-day transactions.

Mastercard Country Manager, Malaysia and Brunei, Mastercard, Perry Ong said the company is proud to continue supporting Affin in bringing Affin DUO+ to the market to address core values of security, flexibility and convenience and lifestyle needs of the mass affluent segment in today’s new normal.

“Mastercard is pleased to be Affin Bank’s strategic partner in working hand-in-hand to advance the Bank’s wider digital transformation goals amidst Malaysia’s economic recovery phase,” said Ong.

 Meanwhile, Ng Kong Boon, Country Manager, Visa Malaysia congratulated Affin Bank for its latest product.

“With a product like Affin DUO+ credit card, we believe Malaysian consumers will embrace the benefits of using digital payments be it for their daily purchases, eCommerce transactions or while travelling overseas with acceptance across Visa’s 80 million merchant locations worldwide,” Ng said.

Affin Bank is currently organising the “Apply and Win” contest for all cardholders to enjoy a minimum retail spend of RM100 within 45 days of the card approval date. All members will stand a chance to grab 1 of 10 exclusive watches from Swiss Watch Gallery. Contest ends on 28 February 2022.

 

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