by AUFA MARDHIAH / pic by MUHD AMIN NAHARUL
SHOPEE’S online sellers more than doubled this year with the increasing involvement of micro, small and medium enterprises (MSMEs) in the digital economy and consumers’ growing reliance on e-commerce during the pandemic.
According to Shopee, 80 local sellers who joined Shopee in 2021 achieved more than RM1 million sales selling mobile and accessories, home and living, and health and beauty products, among others.
Liow Chee Kah, 33, who runs the Woohuu Store with his wife, hit the RM1 million mark within the first seven months of joining Shopee.
“Although my products’ price range is fairly low, it was possible to achieve this amount of sales. We utilised Shopee Ads and joined Shopee campaigns.
“This proved to be effective in increasing exposure to my store and attracting more followers. Now, as we continue with our low pricing strategy, customers are coming back for repeat purchases,” he said in a statement last Friday.
Shopee COO Terence Pang said as the platform wraps up in 2021, it sees another year of Malaysians adapting to the pandemic and it is now more important than ever for businesses to go online to capture more online-first customers.
“This year, we saw more local traders and sellers either taking their first step online or continuing their journey with us.
“Our sellers’ achievements are also a testament of e-commerce’s ability to create inclusive and sustainable livelihoods amid a challenging business landscape. We are glad and humbled to be part of their success stories, and we continue to strive to help more local MSMEs to benefit from technology and have access to the digital economy,” he added.
As an appreciation to its sellers, Shopee introduced more campaigns regionally like the #ShopeeSapotLokal initiative with a “Seller of the Month” contest.
Through this initiative, traders can share their journey as Shopee sellers on social media.
The winner of the contest will also benefit from a Shopee Live stream feature, store vouchers, Shopee ad credits and exclusive merchandise.
Other campaigns include the year-end 12.12 sale offering shoppers free shipping vouchers and the Spin&Win lucky draw with the grand prize of a Hyundai Kona, among others.
“Every 12.12 sale, Shopee comes together with shoppers, sellers and local communities to celebrate the milestones and achievements over the past year.
“This year, we would like to show our appreciation to everyone for letting us be part of their daily lives through the various elements, entities and efforts on Shopee,” Pang added.
Shopee also teamed up with 12 non-government organisations and social enterprises including Budimas Charitable Foundation, Hopes Malaysia Welfare Association, Islamic Aid Malaysia and the MyKasih Foundation for a donation drive via #ShopeeGivesBack initiatives for the community.
All proceeds from the initiative will go towards providing necessities such as clean water, food and other basic amenities to rural and underprivileged communities locally.