The national carmaker is confident that they will be able to end the year with positive sales growth
By ANIS HAZIM / Pic TMR
PROTON Holdings Bhd broke its 100,000 sales barriers for a third year in succession after it recorded sales of 14,187 units including domestic and import markets in November which pushed its year-to-date (YTD) sales to 100,566 units.
The national carmaker is confident that the company will be able to end the year with positive sales growth.
“Looking at the month of November, sales improved by 6.2% over October marking the third consecutive month of growth.
“Compared to November 2020, sales have increased by 24.3% which is also reflected in the growth of YTD sales by 4.3%,” Proton said in a statement yesterday.
Its domestic market share for the month is estimated to stand at 24.5%, while YTD market share has grown by 1.9% and currently sits at 22.8%.
According to Proton, November was an active month for the Malaysian automotive industry as new model launches and the news about the extension of the tax-free incentive period brought a sense of excitement to car buyers.
“Component supply issues continue to be an area of concern for all manufacturers but overall, brands with sufficient units did well,” it said.
The evergreen Proton Saga, which combines performance with an attractive design and value, had its best sales month since December 2020 with 5,666 units sold.
“This allows it to reclaim the best-selling model in Malaysia crown it last held in September this year.
“It also remains as the champion of the A-segment sedan class, a position the company is hopeful it will retain until the end of the year,” it noted.
The Proton X50 had a record month with 4,010 units delivered, significantly better than its previous high of 3,839 units set in October.
“This is making the B-segment intelligent SUV the best-seller not just for its class but for the SUV segment too,” it added.
The Proton X70 also continued its run of success with 1,901 units delivered this month, keeping it far ahead in the C-segment SUV class.
Meanwhile, the rest of Proton’s model range performed according to expectations. “The Proton Exora enjoyed a fourth consecutive month of growth and continued to dominate the C-segment MPV market with 434 units sold,” Proton said.
However, the component supply issues continue to plague the 2022 Proton Iriz and Persona limiting their production volumes, although both achieved 642 and 1,534 units, respectively.
“Crossing over the 100,000-unit thresh-old with a month to go is a highpoint for us after another year disrupted by Covid- 19. We are humbled by the achievement and are now confident of ending the year with an increase in total sales,” said Proton Edar CEO Roslan Abdullah.
He believes this will make Proton the sole national brand to grow sales and market share this year and give the company a strong base heading into 2022.
He further said that Proton will continue to consolidate and improve its ranking both domestically and overseas.