by NURUL SUHAIDI / pic credit: FUIYOH FB

BROGRAMMER Digital Sdn Bhd has introduced its new digital innovative business model, Fuiyoh, a one-stop platform that acts as a full-stack development solution for its participating retailers, offering a seamless business ecosystem. 

It offers Malaysians a new virtual experience of harnessing the power of a collection of nascent technologies, including augmented reality, virtual reality and video, allowing users to interact in a digital world, all supported by IT and data technology. 

The platform is divided into three main ecosystems — Fuiyoh Business, Fuiyoh Tourism and Fuiyoh Metaverse. 

Under the Fuiyoh Business, the ecosystem comprises opportunities in Fuiyoh delivery that offers hub, express and delivery crew and Fuiyoh market which covers product, food and services. 

Tapping into the tourism industry, Fuiyoh Tourism enables users to enjoy a virtual travel ecosystem with myriad of facilities including ticketing, e-wallet, accommodation and transportation information, as well as getting travel buddies within the tour made available via its powered app. 

Fuiyoh Metaverse, on the other hand, is designed to serve consumers with digital visit experience allowing them to immerse in their travel destination and manage their travel expectations through wearing their headsets and gloves powered by artificial intelligence. 

Brogrammer Digital CEO Mohamad Afifudin Md Yusoff said these initiatives would help accelerate Malaysia’s progress as a technologically advanced economy and to be a competitive force in this new era of digital advantage. 

“This is also in accord with the MyDigital initiative which encourages the industry players to become creators, users and adopters of innovative business models, harness human capital to thrive in the digital economy and nurture an integrated ecosystem that allows society to embrace the digital economy,” he said during the launch yesterday. 

Separately, FGV Agro Fresh Technology Sdn Bhd’s online grocery platform, Gog0pasar, and Koperasi Perkhidmatan Pelajaran Nasional Bhd (KOPENAS) have inked a memorandum of collaboration for Fuiyoh Marketplace and Fuiyoh Delivery. 

KOPENAS has allocated RM3 million for 12 businesses which have signed to participate in the Fuiyoh Hub. 

A memorandum of understanding was also signed between HarimauFresh and KOPENAS for Fuiyoh Delivery. 

Also present during the launch was Gogopasar CEO Haslinda Alias and its chief marketing officer Amirul Fahmi Mohd Mazlan Kushari, as well as KOPENAS chairman Jumat Mat Lani. 

To date, Fuiyoh has established 26 Fuiyoh Delivery hubs and targets to expand more locations nationwide. 

Following the economic recovery, Fuiyoh is actively recruiting partners and investors to join the venture and work to further strengthen the ecosystem.