Artilife brings novelty lifestyle products to M’sians

The e-commerce platform is offering consumers exclusive and novel lifestyle products at competitive prices 

by NURUL SUHAIDI / pic source: artilife.asia

ARTILIFE introduces its one-stop Malaysian e-commerce platform offering internationally-crowdfunded lifestyle inventions designed to improve the quality of life through innovation and technology. 

Aiming to close the gap in the market for exclusive and novel lifestyle products, and help the consumer achieve a better living quality, Artilife provides Malaysians with access to novel crowd-funded products at competitive prices that suit the current customer needs. 

As the country is slowly recovering from pandemic, the prevalent Malaysian consumer behaviour dictates that online users are constantly on the lookout for value deals on both essential and non-essential items. 

Their spending pattern has been geared towards e-commerce products that are affordable and functional with a group of buyers who take into consideration sustainability and exclusivity before purchasing. 

In fact, a 2021 survey conducted by Facebook Inc and Bain & Co in their annual SYNC South-East Asia report revealed that 87% of Malaysians would opt for brands that have environmental, social and governance built into their brand and business, and 77% were willing to pay a 10% premium. 

Artilife products are offered at a lower than the retail price, enabled by its platform’s own data-driven efficiency and targeted sales channels, which aid in product marketing. 

Apart from getting the novelty items that are also cutting-edge and sustainable in terms of concept and design, consumers on the Artilife platform can enjoy early bird specials, assuring even more exclusivity on one-of-a-kind lifestyle products. 

“During the pandemic, consumers were understandably more cautious about spending due to the economic uncertainty. 

“However, as the country slowly moves to recovery, we discovered many consumers have realised the importance of achieving a higher quality of living,” co-CEO of Artilife Tzong Lee said in a recent statement. 

“In catering to this market segment, the Artilife platform was created to give Malaysians a new standard of lifestyle products that can also be practically used day-to-day, while also being environmentally friendly,” he added. 

The platform is also built with a mission to help international start-ups with ground-breaking and sustainable ideas to scale and grow. 

Artilife assists innovative businesses in expanding their reach to Malaysian consumers, thereby familiarising them with demand of the local market through the understanding of local market and marketing strategies needed in securing brand awareness and product interest. 

Artilife’s value proposition is based on the platform’s lifestyle items, which are derived from innovative brands that have been crowdfunded and garnered support from all around the world. 

For instance, the platform offers XpreSole, a footwear brand that recycles spent coffee grounds into sustainable footwear material. Dubbed as the “world’s first coffee shoes”, XpreSole was first sold at crowdfunding platforms Kickstarter and Indiegogo, and has reportedly sold over 10,000 pairs in a single month in Taiwan. 

The company will also soon introduce Mophie, a US-based leader in portable power banks, to its unique brand listing part of its tech-based product line. 

The new Mophie Powerstation Go Rugged device is versatile enough to be used in a variety of conditions, making it an excellent emergency tool. 

The gadget serves as an important gear for adventurers during outdoor activities, since it can charge mobile devices on the fly, jump-start a car, inflate tyres and double as an LED torch. 

Lee said more often than not, marketing strategies are more important than the product that is being sold. Many of the start-up brands on the platform have the products ready, but lack the expertise or understanding of the market to successfully bring the product to life among local consumers. 

“That is where Artilife comes in as an added-value service that helps to localise the customer journey and mapping a desirable shopping experience,” added Lee, who also founded one of the leading car mat brands in Malaysia. 

Conceptualised to provide Malaysian consumers with convenience and peace of mind while purchasing globally made products, the goal is also to instil confidence in consumers as a trusted local platform that assures only the highest quality products are delivered. 

Artilife hopes to help more international brands establish themselves in the Malaysian market. 

To date, Artilife has enlisted more than 80 lifestyle products on its platform, and has amassed over 2,600 active users since its launch last month. 

Moving forward, the platform aims to expand its product portfolio to 300 by 2022, to provide more innovative products on the path to attaining a quality lifestyle. 

For more information on Artilife, kindly visit www.artilife.asia