News

YTM, Cendana transform Muzium Telekom into public digital art space

by SHAFIQQUL ALIFF / pic by TMR FILE

YAYASAN Telekom Malaysia (YTM) is collaborating with the Cultural Economy Development Agency (Cendana) to transform Muzium Telekom into an engaging public digital art space through Travel Motion Through Time as part of Art In The City’s Inaugural KLWKND.

Deputy Communications and Multimedia Minister Datuk Zahidi Zainul Abidin (picture) said KLWKND is set to transform downtown Kuala Lumpur into a vibrant hub for creativity, arts and culture with various activities planned, throughout the four-day programme from Nov 25 to 28, 2021.

He said the programme is part of the ongoing mission of YTM to preserve and celebrate the nation’s arts, culture and heritage through the marriage of technology and arts including dance, music, opera, fashion, architecture, food, visual arts, design, creative products, traditional crafts, literature and history.

“This is a good effort where we can attract local and international travellers so that we can increase the creative industry and bring it to the international level. With this, we can increase the economy in terms of gross domestic product.

“The decision to reopen the arts and culture sector in most states which are placed under Phase Four of the National Recovery Plan (NRP) has given ample space for arts activists to return to actively boost the industry when various events are re-implemented,” he said today.

Meanwhile, Cendana CEO Izan Satrina Mohd Sallehuddin said YTM aimed to reinvigorate the historical building as an engaging hub that connects the dots across the many facets within the TM Group.

She said YTM is committed to the Group’s aspiration of enabling a Digital Malaysia via our three pillars of Education, Community and Nation-Building as well as Tourism, Culture and Heritage.

“The third pillar is dedicated to the sustainable development of Malaysian arts, culture and creative ventures. It is a necessary part of the preservation and celebration of our nation’s heritage but also a key foundation to building our future.

“YTM’s role is in connecting the dots between the youth, talent and creativity to skills development, digital opportunities and collaborative partners; focusing on expanding traditional content and goods to digital platforms and solutions. Creativity and innovation are not just confined to a certain sector as they are applicable across all aspects as well as being a key life skill.

“This must be nurtured and supported by all stakeholders for the betterment of society. Malaysia has a wealth of talent, creativity and innovation but it needs due attention and support to grow further and make an even greater mark in the world,” she said.

Zukri

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