Local product campaign posts positive turnout

by NURUL SUHAIDI / pic source Nanta Linggi’s FB

THE government’s Kempen Beli Barangan Malaysia (KBBM) has recorded a positive impact on the domestic economy, says Domestic Trade and Consumer Affairs (KPDNHEP) Minister Datuk Seri Alexander Nanta Linggi. 

He said the campaign will be intensified as part of the strategy to stimulate, boost and strengthen the domestic economy in line with the National Recovery Plan (NRP). 

“The programme is to promote the purchase of local products while instilling the love of Malaysian goods,” he said at the launch of 99 Speedmart Sdn Bhd’s 2,000th branch at Puncak Sentul in Kuala Lumpur yesterday. 

Under the mini-market segment, 99 Speedmart has helped various small and medium enterprises and local brands to market their product on its chain stores at affordable prices. 

“During the pandemic, the store has alleviated the consumers’ living cost and encouraged Malaysians to prioritise their spending on local products, which helped to expand the market,” he added. 

Additionally, 99 Speedmart has become one of the government’s strategic partners to promote local goods. 

“To date, the sales revenue from the KBBM campaign has recorded an increase every year, with an increase of RM3.3 billion in 2020 in comparison to RM2.87 billion in 2019,” he said. 

On the rising price of essential goods, Nanta Linggi said his ministry has recently joined discussions with relevant authorities and looked into strategies to control the price of essential goods. 

“We are aware of the current price hikes on certain essential items and will release a comprehensive guide in coming weeks to address the issue. 

“On price control, it is necessary to take into consideration the holistic approach such as addressing the increase of operation cost, and affected supply in some areas which had forced some stores to increase their prices,” Nanta Linggi added. 

He reiterated KPDNHEP’s commitment to evaluate the issue of excess prices for the benefit of consumers.