MSMEs, local brands exceed RM1m on Lazada 11.11 Sale


TOP micro, small and medium enterprises (MSMEs) and homegrown brands recorded over RM1 million in sales during Lazada’s recent 11.11 Sales.

According to Lazada’s latest Digital Commerce Confidence Index report, 76% of South-East Asia’s (SEA) online sellers are optimistic about future growth despite a challenging operating environment. 

It said that these findings also indicate that ahead of the year-end online shopping festival, namely the 12.12 sales, businesses look to ramp up their inventories and staff levels. 

“Being one of the first major e-commerce players in Malaysia that shaped the thriving modern-day digital economy, Lazada has been a key driver of digital transformation for both local MSMEs as well as large corporations,” it said in a statement yesterday. 

Lazada Malaysia COO Darren Rajaratnam said the company saw a 24-time increase in local buyers on its platform during the first two hours of the 11.11 sale this year, compared to on average days during the same period as businesses saw their preparations bore fruit. 

He said that local MSMEs continue to develop at a robust pace, with nearly one in every two newly onboarded businesses securing their first online customer within less than seven days after going live, in the lead-up to the recent Lazada 11.11 shopping season. 

“This demonstrates a burgeoning trend of midnight bargain hunters with a high purchase intent. 

“This upward trend served as a springboard for local businesses to gain new customers and accelerate their digital growth,” he added. 

The 11.11 sales, dubbed as the year’s most anticipated shopping event, is widely regarded as the mother of all online sales. 

Darren said that since Lazada was first introduced to the SEA market in 2013, the “11.11 Effect” has now become the industry standard, popularising double-digit mega sales and cultivating a vast online shopping community across the country and propelling economic activities in the digital space. 

“It is exciting to see local MSMEs and homegrown businesses embracing digitalisation and showing a healthy growth trend, from store set-up to their first successful sale and beyond, as seen during the recent 11.11 sale. 

“We are inspired by their resilience and will continue to support their growth by connecting them to our community of online shoppers,” he concluded.