Malaysian Rubber Council creates awareness via KTM

by NURUL SUHAIDI / pic by BERNAMA

THE Malaysian Rubber Council (MRC) has initiated a Public Service Announcement (PSA) with Keretapi Tanah Melayu (KTM) to strengthen the brand presence of Made-in-Malaysia rubber products.

The PSA is carried out through displays of informative advertisements and promotional assets including back seat stickers, poster panels, overhead panels and exterior wraps on train coaches travelling along the Klang Valley to Seremban route.

The initiative will run for a period of 12 months, from November 2021 until November 2022.

MRC CEO Nor Hizwan Ahmad said driven by the “No One Knows Rubber Like Malaysia Does” slogan, MRC aimed to educate, generate awareness, enhance public opinion and create an appreciation for the country’s rubber and rubber products.

“We hope our efforts will help to humanise rubber products and encourage more buy-ins from local and global audiences.

“Another important goal is to highlight Malaysia as the source for quality and sustainably produced rubber products as well as educating the market on the importance of choosing quality rubber,” he said in a statement yesterday.

Nor Hizwan added that the key message on the train would emphasise Malaysia’s imperative role as the most reliable medical gloves supplier in the world.

Malaysian manufacturers have been playing a huge and critical role in providing quality rubber gloves that protect millions of health workers during the pandemic.

“It is indeed a privilege to say that we protect the hands that protect millions of lives and we are honoured to share this sentiment with all Malaysians through this initiative,” he added.

Currently, Malaysian rubber gloves have been exported to 195 countries and are known for their consistent quality, reliability and adherence to the Good Manufacturing Practices (GMP) standards.

Medical glove makers and distributors in Malaysia are often registered and audited on a regular basis to ensure that only high-quality medical rubber gloves are commercially sold worldwide.

The same also applies to the repackers of bulk-packed medical gloves in ensuring traceability and preventing adulteration of the re-packed products.

Nor Hizwan emphasised that Malaysia produces the best quality rubber products from raw rubber materials to a wide range of finished rubber products as it consistently meets stringent international standards.

“As an agency mandated to help the government develop the rubber industry, we believe it is our responsibility to present Malaysia’s critical role as a world-class rubber and rubber products manufacturer and supplier both domestically and internationally, hence the PSA initiative,” he said.

Nor Hizwan added that Malaysian rubber manufacturers have also begun to embrace Industry 4.0, incorporating robots, digitalisation, analytics, and real-time data collection via remote-controlled sensors into their manufacturing facilities.

“This has improved the overall management, reduced cost and enhanced the quality of medical gloves and other rubber products of Malaysia,” he said,

Apart from that, the industry also emphasises research and development (R&D) and manufacturing technology to further drive the country’s rubber product innovation.

“Malaysian manufacturers are equally invested in ensuring socially responsible and sustainable practices.

“With solid support from MRC, our sustainability initiatives are focused not only on ensuring the preservation of human health but also to have a positive impact on communities and the environment,” Nor Hizwan concluded.