Affin Bank received Honorable Mention from IFC for product innovation

By BERNAMA / Pic by TMR GRAPHIC

Affin Bank Bhd has earned an ‘Honourable Mention’ at the Global SME Finance Awards 2021 under the “Product Innovation of the Year” category for the development of its innovative digital flagship mobile app, the SME Colony.

This global recognition serves as the epitome of best practices when it comes to delivering a top-notch financial inclusive tool that supports the growth and sustainability of small and medium enterprises (SMEs), said Affin Bank’s president and group chief executive officer Datuk Wan Razly Abdullah Wan Ali.

“While enhancing SMEs’ financial literacy and boosting digital adoption remain key priorities for the Bank, we aim to continue serving SMEs as their bank of choice, with differentiated products and offerings that are of relevance to SMEs – the backbone of our country’s economic development,” he said in a statement today.

The Global SME Finance Awards was organised by the International Finance Corporation (IFC) and the SME Finance Forum, and endorsed by the G20’s Global Partnership for Financial Inclusion (GPFI).

It celebrates the outstanding achievements of financial institutions and fintech companies in delivering exceptional products and services to SMEs and helping them grow.

Rolled out in 2019, SME Colony is the first SME community-centric mobile app in Malaysia to help SMEs improve business knowledge, enhance financial well-being and expand their commercial networking through a digital platform at no cost and no membership prerequisites.

The SME Colony app brings SMEs together across diverse industries to meaningfully engage and collaborate, while enriching their knowledge through credible resources and expanding their business.