by NURUL SUHAIDI / pic by BERNAMA
SHOPEEPAY is collaborating with the Terengganu, Perak, Penang and Sarawak governments as well as the Federal Territories (FT) Ministry in sponsoring push carts and other relevant collaterals to micro traders from the B40 group.
The sponsorship is part of the #ShopeeGivesBack initiative in assisting business recovery of several micro traders who had been badly affected by the pandemic and had lost their sources of income.
The roofed push carts with built-in shelves and storage compartments will be distributed to over 100 traders throughout November in the abovementioned states.
On Oct 30, the first handover ceremony for 20 micro traders took place in Kuala Berang, Terengganu. Of the 20, eight were part of the Retail Sector Digitalisation Initiative by the Domestic Trade and Consumer Affairs Ministry (KPDNHEP) while the remaining will go to traders chosen by the state government.
Head of ShopeePay Malaysia Alain Yee said as the country’s e-commerce market grows steadily, user adoption of digital payment methods also continues to accelerate.
“We are committed to supporting and digitising businesses, and connecting them with new customers while empowering them to further grow and scale on our platform,” he said in a statement yesterday.
ShopeePay also wanted to help these merchants to go digital by allowing them to accept cashless purchases through their mobile wallet and providing them with carefully tailored incentives to help them earn more money.
This includes establishing a microsite featuring these traders on the Shopee app as well as ShopeePay Vouchers on Deals Near Me, offering RM3 cashback with a minimum spend of RM6 until Dec 31, 2021.
Additionally, through ShopeePay, users stand to receive RM3 cashback with a minimum spend of RM15 when they visit the stalls.
“Some of our previous initiatives included the ShopeePay adoption for Ramadhan and Aidilfitri bazaar merchants this year,” Yee said.
Deals Near Me is an Online-to-Offline feature which leverages location-based services to help users find ShopeePay vouchers from local merchants such as bazaar stalls, cafes, restaurants and services.
“Our goal is to contribute to our wider community by helping those in need to benefit from tech and the digital economy, at the same time supporting local pandemic recovery efforts.
“With the assistance of the state governments and the FT Ministry, we hope to encourage more micro traders to not only embrace digitalisation, but also provide them with the tools, marketing support and exposure through campaigns like our ongoing 11.11 Big Sale, to reignite their businesses,” Yee added.