by SHAFIQQUL ALIFF / pic courtesy of Matrade

THE Malaysia External Trade Development Corp (Matrade) is coordinating the participation of seven Malaysian companies in the 4th China International Import Expo (CIIE) 2021 in a hybrid format, which will take place in Shanghai, China, from Nov 5 to Nov 10.

CIIE is China’s largest international exhibition and a strategic platform for Malaysian companies to tap the enormous potential in China’s diverse markets.

The exhibition will feature products ranging from automation machines to semiconductors, blood tubes, and panel assembly for specialty industries, as well as fine jewellery and bridal fashion.

Matrade Pavilion will occupy ten booths in the clusters of intelligent industry and IT and consumer goods.

Matrade CEO Mohd Mustafa Abdul Aziz said the involvement in the event embodies the trade promotion agency’s effort to accelerate potential of exports for the country.

He said the agency believes that the event will help raise the visibility of Malaysian products and services in the international market.

“This is the third time for Matrade to coordinate Malaysia’s participation in the exhibition and the participating companies in previous CIIE received overwhelming response from foreign buyers,” he said in a statement yesterday.

China remained Malaysia’s largest export destination last year as the total trade during the first nine months of 2021 rose by 27.4% to RM304.1 billion compared to the same period in 2020.

Exports increased by 19% to RM137 billion on account of higher exports of electric and electronic products, manufactures of metal, liquefied natural gas as well as chemicals and chemical products. Imports from China increased by 35.1% to RM167.09 billion.

Matrade has also scheduled one-on-one business meetings between the Malaysian exhibitors and Chinese buyers to enable business discussions on export opportunities.

The founder of The Bridal Couture Sdn Bhd @ The Atelier, Yew Loh, who will be participating in the CIIE for the second time is looking forward to building successful business partnerships with foreign companies.

The company will be showcasing a series of bridal couture worth 50 million yuan (RM32.4 million).