Airbnb searches for Langkawi have increased 13-fold

by FAYYADH JAAFAR / Pic by BERNAMA

ONLINE travel company Airbnb has seen 13 times month-over-month increase in searches for stays in Langkawi, following the launch of a new travel bubble to the popular island destination on Sept 13.

In the same period, month-over-month searches for Airbnb stays in Port Dickson increased by 360%, while searches for stays in Melaka increased by 270%.

Additionally, the company noted that larger Airbnb stays have increased in popularity, as villa searches increased nearly 2.5 times in the week ending Sept 13, compared to six months ago.

The company claims that Malaysians are eager to travel again and reconnect with family and friends, and their top five most-searched destinations include Subang Jaya, Kuala Lumpur, Johor Baru, Penang and Langkawi, in order of popularity.

“With Malaysia well on the road to recovery, we are already seeing that Malaysians are eagerly anticipating the return of domestic travel,” said Airbnb’s GM for SouthEast Asia, India, Hong Kong, and

Taiwan Amanpreet Bajaj. Amanpreet remarked: “Our data shows strong and positive travel sentiment amidst the easing restrictions, and we look forward to rolling out more exciting initiatives encouraging the rakyat to #RaikanMalaysia.”

The hashtag #RaikanMalaysia is a locally-run campaign by the company to encourage Malaysians to reconnect with their homeland and explore the beautiful sights that their country has to offer. The company hopes to promote the best of Malaysia to the world through collaboration with local content creators.

“Airbnb is committed to supporting the 12MP strategies to rejuvenate the tourism industry and help to drive safe and meaningful travel as we collectively pave the way for Malaysia’s tourism rebound in a way that benefits local communities,” said Amanpreet.

Recently, the firm announced the launch of a 24/7 Neighbourhood Support Line in Malaysia, allowing community members to request a call with a specialised

support agent in Bahasa Malaysia. Additionally, it launched a new voluntary Code of Conduct, a first-of-its-kind set of principles aimed at establishing industry-wide standards for short-term rental housing.

The company also launched its five-step Enhanced Clean process last year, a collection of health-related cleaning and sanitisation protocols developed in collaboration with global experts and endorsed by the Malaysian Medical Association.