AirAsia to expand airasia travelmall for Langkawi holidaymakers


ALOR SETAR — AirAsia plans to expand its airasia travelmall platform to add more variety of duty-free products available for those travelling to Langkawi.

Head of airasia travelmall Rose Lam said since its launch last month in support of the Langkawi travel bubble, the platform was well received by holidaymakers who were impressed with the service that was tailored to their needs.

“Currently, we have more than 10 merchants and close to 1,000 products available for Langkawi, with key categories and products people love to buy in Langkawi such as confectionery, cookware and beverage.

“We are actively expanding our merchant and product base, and customers can look forward to more variety of products available on airasia travelmall,” she said via email to Bernama recently.

Lam said orders were received on the platform from the first day of its launch, increasing over time as travel restrictions had loosen and more people were heading to Langkawi.

“We launched the airasia travelmall in September 2021 (barely one month ago). What we can share at this point in time is that many orders are coming in every day with the majority of orders being made on the same day of the desired delivery session.

“Interestingly, there were also quite a significant portion of pre-orders made in advance for as far out as two weeks ahead, indicating that customers already have the habit of pre-booking their travel retail products in advance,” she said.

Lam said the airasia travelmall, which comes under the AirAsia super app, is not limited to AirAsia flight passengers only but also available for those travelling via other airlines.

She said AirAsia also plans to expand the service across the world with key focus in Southeast Asia with the vision of bringing convenience to travellers where they could shop duty-free anywhere in any part of the world.

“We aim to provide various fulfilment options for travellers, be it at the departing airport, arrival airport, boarding gate or inflight delivery and this is not limited to AirAsia flight passengers only,” she said.

Lam expects business to pick up significantly once the travel volume returns with the borders reopen in the fourth quarter of this year or first quarter of next year.