by SHAFIQQUL ALIFF / pic by HUSSEIN SHAHARUDDIN
AIRASIA Academy is establishing a partnership with Google Malaysia to reskill and upskill small and medium-sized organisations (SMEs) to digitise their operations, stay relevant, acquire new tech skill sets, and continue to flourish in their businesses.
The programme is as part of its Bina Digital initiative, providing free digital courses for SMEs in Malaysia as all contents are designed to help them embrace digitalisation and enhance their business in these challenging times.
AirAsia Academy Digital President Aireen Omar (picture) said SMEs are a key pillar of the economy but they have been struggling to stay afloat, which AirAsia wants to continue playing their part by providing free access to those in need.
She said this is to ensure that they are equipped with tech skill sets to grow their businesses and many are sometimes unsure where to start.
“There will be nine mini courses for beginners, intermediate and advanced levels with topics such as growing your business and generating revenue, taking your business online, getting started with digital advertising and many more.
“We are delighted to embark on this journey with Google Malaysia and look forward to reskilling and upskilling thousands of SMEs in Malaysia so they can be more resilient and continue to contribute positively to the economy,” added Aireen.
AirAsia Academy Bina Digital is a specialised development programme launched last year as part of the airline’s services, providing online courses to help SMEs get started, establish and expand their online presence, as well as strengthen their capacity to sustain sustainable company expansion and growth which has benefited approximately 3,000 SMEs.
Meanwhile, Google Malaysia MD Marc Woo said they are committed to ensuring that every business has the support and tools they need to recover and rebuild for the long run by continuing to work with long-standing partners like AirAsia Academy.
He said Malaysians are spending more time online and as they embark on the path of economic recovery, and digital technologies are pivotal to help SMEs adapt.
“This means that when these businesses go online, SMEs can reach their customers faster and generate a higher uplift in their digital economy.
“It is more crucial now than ever that we continue to help businesses of all sizes build digital skill sets,” Woo said.