This furthers MoH’s reach in encouraging Malaysians to prioritise their mental wellbeing through the #KitaJagaKita campaign
by NURUL SUHAIDI
THE Health Ministry (MoH) has taken to popular social media platform, TikTok, to build a mental awareness campaign themed “Mental Health Care for All: Let’s Make It a Reality”.
This furthers their reach in encouraging Malaysians to prioritise their mental wellbeing through the #KitaJagaKita campaign and getting users to talk about why they think it is important to take care of one’s mental health.
Adopting the shopping campaign’s catchy “10.10” approach, TikTok is encouraging its Malaysian community to share their stories to inspire others on ways they have found to make themselves feel “10 out of 10” during October.
TikTok has also enhanced the tools on the app by redirecting potentially distressed users to suicide prevention or eating-disorder resources.
For example, when users search the app for terms like “suicide”, TikTok will direct them to local support organisations where they can seek help.
Additionally, TikTok has created a guide on eating disorders for teenagers, caregivers and educators in consultation with experts.
TikTok Malaysia head of public policy Kristofer Eduard Rada said the platform has become a way for users to keep updated on current events, learn about new things and open up on conversations surrounding mental health.
“The pandemic’s distress has undoubtedly had a significant impact on our lives.
“We hope that by leveraging on the 10.10 shopping season frenzy, this approach will resonate with Malaysian audiences and encourage them to talk about and engage with their mental health more freely,” he said.
TikTok also heavily promotes videos of content creators addressing their mental health struggles along with advice to properly address the issue, while giving censorship by adding labels to sensitive content, so users can decide whether or not to see the content before it is shown.
Through the app’s “#KitaJagaKita bundle deals”, users can access feel-good user-generated content to give themselves a boost of positivity.
TikTok encourages communities to demonstrate the value of selfcare, whether through spending time with their family, participating in sports, or simply taking a moment to breathe.
Throughout the month, users can search the #KitaJagaKita hashtag to view content from the larger TikTok community via the Discover page which also includes live sessions with MoH-certified mental health specialists and doctors, and resources for anyone seeking mental health support or services.
TikTok’s collaboration with MoH will include live streams on wellbeing and discussions about mental health hosted by EduCity.
Deputy Health Minister Datuk Dr Noor Azmi Ghazali will also be going live on the app to discuss the importance of vaccination among youth.
Overall, the app has strengthened its Community Guidelines to promote community wellbeing based on the behaviour seen on the platform and feedback received from the community and experts.
This includes continually investing in their policies, products and partnerships to support the overall health of the community, as detailed in their last Transparency Report.