ShopeeFood to alleviate food biz transition into digital

The new food service feature is expected to serve over 8m Klang Valley residents

by NURUL SUHAIDI / Pic credit:

SHOPEEFOOD is now available with its own icon on the Shopee homepage, to give consumers a choice of meal options, including food delivery.

From Sept 24, Shopee’s new food service feature, which will be carried out in stages, is expected to serve over eight million Klang Valley residents. It provides users easy access to a variety of eateries like A&W, Burger King, Nando’s, Starbucks, Tealive, as well as local street food, via the app.

Shopee CEO Terence Pang expressed the company’s delight in having included food delivery as part of the Shopee experience.

“Malaysians can now shop for all their essentials online, enjoy entertainment on Shopee Live, play their favourite game on Shopee Prizes and satisfy their cravings with ShopeeFood, all on a single app,” he said in a statement yesterday.

He added that the new service also aims to alleviate more business merchants to transition online for long-term growth.

As part of the launch, ShopeeFood is giving out “Free Delivery” vouchers to new users with no minimum spend and discount vouchers worth up to RM8.

From Sept 24 to 28, ShopeeFood will also be offering RM10 and below meal deals for even more value, while stocks last.

More ShopeeFood promotions will be announced through their Instagram page, @shopeefood_my. Users visiting the Shopee app to check out ShopeeFood will also get to experience the festivities of Shopee’s 10.10 Brands Festival which will run on Oct 10, with additional promotion on the Sept 25’s Payday Sale and 10.10 Brands Festival day itself.

The shopping event also offers “Free Shipping” vouchers with a minimum expenditure of RM10 and 50% off Big Brand Discounts.

Additionally, shoppers will also have the opportunity to drive home a Toyota Vios by playing the “Tap and Win” game, and claim the 10.10 Only Vouchers of up to 95% off from their favourite brands.

On top of that, shoppers can expect a string of entertainment when they tune in to Shopee Live and Astro Ria on Sept 21 and 28, and Oct 5 at 9pm to catch MeleTOP Bersama Shopee 10.10 hosted by local celebrity Nabil Ahmad, Shiha Zikir, Issey Fazlisham and Zulin Aziz.

Shoppers may also choose to watch the Shopee TV Deals — 10.10 Brands Festival Show on Shopee Live and TV3 on Oct 9 at 9pm.

More information on ShopeeFood can be found at https://shopee.