Sedania’s subsidiary Offspring expands its healthtech products to Bahrain

by HARIZAH KAMEL / graphic by MZUKRI MOHAMAD

SEDANIA Innovator Bhd through one of its subsidiaries Offspring Inc Sdn Bhd has announced its expansion into the lucrative Middle East market, starting with Bahrain. 

Offspring, is a health tech company, specialises in early childcare solutions, among which producing high-quality organic baby products and is a pioneer in organic based products in the region, offering eco-friendly baby diapers, biodegradable wet wipes, infant care basics, and household items that use non-toxic, organic, and plant-based materials.

Sedania founder and MD Datuk Azrin Mohd Noor said the company is working closely with its counterparts in Bahrain and the strategic plan will be focusing on strengthening brand presence whilst fulfilling high demands from the new market.

“We received a substantial order from Bahrain the minute our partnership agreement was finalised”, he said in a statement yesterday. 

Azrin mentioned that given current estimates of individual wealth, Bahrain’s residents can be regarded as one of the world’s most sought-after target markets for retailers of all sectors, especially premium brands like Offspring. 

Offspring is planning to expand into neighbouring countries such as Kuwait, Oman, Qatar, Saudi Arabia and UAE with a projection of market share worth RM35 million per month.

“The Middle East market has huge potential with an extensive taste for high quality products. We believe Offspring’s range of products will be well placed here.

Sedania, who owns a 51% stake in Offspring Inc, recently saw its revenue for the second quarter ended June 30, 2021, surged almost 10-fold to RM10.84 million compared to RM1.11 million in the same period in 2020 and profit after tax jumped to RM8.11 million for the first half of 2021. 

During the quarter, Offspring’s healthtech segment contributed a total of RM6.40 million to the group’s total revenue.