by ANIS HAZIM / pic by HUSSEIN SHAHARUDDIN

AIRASIA Group Bhd is set to leverage the new technology revolution through digitisation and data with its engineering arm Asia Digital Engineering (ADE), ground handling division Ground Team Red (GTR) and logistics venture Teleport.

AirAsia president Aireen Omar (picture) who oversees digital operations said that embracing the digital revolution and driving innovation is a core focus across the entire AirAsia portfolio.

“While the pandemic has undoubtedly adversely affected our airline operations over the past 18 months, it has also reshaped consumer behaviour and we are really excited about the future of all of our digital businesses,” stated Aireen in a statement.

She said that AirAsia continues to evolve based on consumer demand.

“A silver lining of Covid-19  has caused a huge surge in demand for cargo and online shopping deliveries and this is driving many new business opportunities and revenue streams.

“As a brand that has always had innovation in its DNA, we see huge potential, not only in our super app and fintech solutions, but also in our logistics, aircraft maintenance and ground services divisions,” Aireen said.

She added Airasia Super App is already on track to become the platform of choice for everyday travel and lifestyle needs in Asean, while ADE is set to revolutionise the airline maintenance, repair and overhaul (MRO) industry in Asia.

Its logistics venture Teleport is experiencing significant growth in line with the overwhelming demand for cargo and online deliveries.

While AirAsia’s GTR is preparing for strong regional expansion including third party airlines as soon as travel restrictions ease and international borders reopen.