by AZALEA AZUAR / pic credit: Malaysia Select FB
THE Malaysia Digital Economy Corp (MDEC) has joined forces with EasyStore to launch the Malaysia Select Campaign, which will be held between Oct 1 and Oct 10.
Supported by Commerce Development Research Institute of Taiwan, Exabytes, EasyParcel and Janio, it will help Malaysian businesses expand into Taiwan market where it targets at least 800 local businesses to increase their sales to a minimum of 30% and gain exposure from there.
According to MDEC chief digital business officer Aiza Azreen Ahmad, these kinds of public-private initiatives will help Malaysia grow as an e-commerce producer for consumers across the borders rather than just locally.
It is also in line with the country’s National E-Commerce Strategic Roadmap 2.0 which aims to place the nation as the largest e-commerce market in the Asean-six region by 2025.
“We aim to further catalyse the growth of e-commerce in Malaysia and of equal importance, sustain livelihoods and jobs in the process.
“Together, we can accomplish the goals of MyDigital and place us firmly on-course towards creating a globally competitive digital nation, anchored on inclusivity, sustainability and shared prosperity, firmly establishing Malaysia as the heart of digital Asean,” she said.
MDEC and EasyStore would provide a kick-starter programme to participating local online businesses to introduce their brands and offerings in Taiwan.
This programme would also be closely monitored by the Commerce Development Research Institute of Taiwan.
EasyStore chief business development officer Alan Kok expressed his gratitude for having shared the vision with MDEC to offer continuous support and leadership in pushing the e-commerce agenda forward for Malaysia businesses.
“In line with this, we strive our very best to simplify the selling process not solely by providing an easy-to-use ecommerce platform, but also to give local businesses the ability to export.
“Together, we can help local businesses to achieve greater sales and greater global competitiveness via this campaign,” he said.
Webinars would also be conducted to equip the participants with knowledge, tips and tricks in marketing to Taiwan.
Merchants who wish to participate may register from now until Sept 31 at www.malaysiaselect.asia, while those without an online store can still join EasyStore’s single sales channel plan with no cost to learn about upgrades and customisation based on the nature of their businesses.
To-date, more than 489,000 Malaysian micro small and medium enterprises (MSME) have adopted e-commerce while 378,000 SMEs have been trained in e-commerce.
This sector also attracted investment worth RM1.5 billion for the establishment of regional e-fulfilment hubs.