Buy Malaysia Campaign leverages on online marketplaces


THE Buy Malaysia Campaign (BMC) this year will leverage on partnership with online marketplace, aimed to further boost local products to consumers.

The Ministry of Domestic Trade and Consumer Affairs secretary-general Datuk Seri Hasnol Zam Zam Ahmad said the campaign is incomplete if it is only focused on physical retail premises, strategic partners from online platforms or marketplaces also play an equally important role.

“Shopee, Lazada and PG MALL are also eager to work with the campaign this year in line with developments and the current situation following the Covid-19 pandemic that is hitting the world,” he said during the virtual pre-launch yesterday.

Last year, the campaign netted RM145 million in sales from online portals due to the Movement Control Order, which boosted the use of online marketplaces.

BMC netted a total of RM3.3 billion in sales and stock keeping unit (SKU) of 326,000 last year.

For comparison, the campaign reached RM2.87 billion in total sales, involving 279,000 SKU and RM6.84 million were made from online orders in 2019.

Hasnol added that this campaign would further help with the economic recovery, following the surge in transactions made online.

“Transactions have now been focused on the digital marketplace, especially after the pandemic hit our country.

“This has affected the nation’s economy on many fronts, in which consumer spending power has decreased and as such special rates will be placed on our local products to benefit the campaign and population,” he said.

BMC will tackle the problem, in which it projects to increase the revenue and sales of local companies, thus cushioning and supporting the road to recovery for the country’s economy.

“Meanwhile, to ensure the campaign is felt nationwide, continuous promotions will be done via print, electronic and digital platforms.

“Promotions will also be done via strategic collaborations with influential advertisers, such as the Upin and Ipin series,” he said.

He stressed that there should be continuous advocacy for the local products until it becomes the first choice among local consumers.

“Aside from nurturing the spirit of patriotism within all of us, it is also a branding campaign for increasing consumer’s trust in local products as well as diversifying options and ensuring the versatility of the products that are available,” he said.

Among the strategic partners for this year’s campaign include Aeon Big, Aeon Co, Giant, Mydin, 99 Speedmart, The Store, Hero Supermarket, Eco-Shop, Lotus Store, Econsave, Lulu Group, TF Value-Mart, Bataras, Petronas and Shell.