by ANIS HAZIM / pic by TMR FILE
CELCOM Axiata Bhd has chosen Informatica to enhance its data governance programme as it aims to become the nation’s most inspiring digital organisation by 2022.
Informatica, an enterprise cloud data management provider, enables Celcom to automate the governance of millions of subscribers and service data on a daily basis through Informatica’s CLAIRE metadata-driven artificial intelligence engine.
“This in turn allows Celcom to provide more accurate and trusted data across business and information technology users to foster greater collaboration, perform analytics and business-critical decision making, and in return provide greater experience and outcomes to its subscribers,” Informatica said in a statement yesterday.
Celcom chief corporate and transformation officer Datuk Kamal Khalid (picture) said Celcom has a clear focus on driving operational excellence and growth through innovation, digitalisation and new business areas.
He said the collaboration with Informatica would ensure the delivery of the highest standard of service experience to its customers as the country’s largest mobile service provider places great importance on acquiring high-quality and trusted data in its digital transformation journey.
Celcom has been playing a key role in driving stronger digital advocacy in Malaysia by boosting its technological capability and innovations to accelerate digital adoption within the digital ecosystem.
It will also meet the Malaysian Communications and Multimedia Commission’s requirements with regulatory reporting expected to be significantly reduced from approximately 150 man-hours to approximately five man-hours through the automation and governance tool, the statement stated.
Celcom is Malaysia’s first and largest private mobile network operator, with almost 14 million users on its 2G, 3G and 4G LTE+ networks, covering over 98% of the population.
Established in 1988, Celcom is now moving towards integrated multi-access, multimedia services and Internet of Things solutions, in line with evolving technologies and consumer behaviour in Malaysia.
Informatica Asia Pacific and Japan VP and GM Tony Frey said in this unprecedented time, data has become even more valuable for businesses to carve a niche for themselves in the accelerated digital economy and be prepared for the post-pandemic future.
“We are pleased to be the chosen strategic partner for Celcom’s data governance project to ensure only trusted data is optimised for delivering positive outcomes for Celcom and its customers,” Frey said.
Customers in more than 100 countries and 84 of the Fortune 100 rely on Informatica to drive data-led digital transformation.