Tropicana celebrates success in partnership and brand name

by LYDIA NATHAN / pic credit: tropicanacorp FB

TROPICANA Corp Bhd has become an in-house brand known for refining the art of living for more than 40 years since its establishment in 1979.

The property developer said it is celebrating 25 years of successful partnerships, adding that it is also ready to welcome and take on more joint ventures.

Its founder Tan Sri Tan Chee Sing said he had the utmost confidence in his team’s capabilities and his visions to continue driving the company forward.

“For 25 years, we have witnessed and celebrated many milestones and achievements with our valued partners.

“Together, we have successfully developed luxurious residences, commercial lots, mixed townships, shopping malls, five-star hotels, and international schools,” he said in a statement recently.

Tan said he has been humbled and grateful for the confidence, trust and support the group has received.

“Backed by my capable management team and committed workforce, I believe we are ready to take a big step forward and welcome more partners to join our Smart Partnership Programme,” he said.

This programme was launched in 1996 when the company entered into a strategic partnership with Perbadanan Kemajuan Negri Selangor to develop a 164ha township at Tropicana Indah Resort Homes.

Tropicana also partnered with Iskandar Waterfront Sdn Bhd to build a 15ha mixed development known as Tropicana Danga Bay, Johor, in 2010.

“After celebrating many successful projects, Tropicana was then invited to form alliances with many reputable local and international corporations such as Ivory Properties Group, Marriott International, HK-listed Agile Property Holdings Ltd, GEMS Education, MBI Inc, Tenby Schools and Temokin Development Sdn Bhd.

“To date, the group has joined forces with 11 corporations, completed over 45 successful joint venture projects ranging from integrated mixed developments, townships, luxurious residences, international schools, shopping malls and world-class hotels with a total gross development value (GDV) of over RM13 billion over the course of 25 years,” Tan said.

The company also owns more than 486ha of strategic landbank worth over RM77 billion GDV across Malaysia, namely in Klang Valley, Genting Highlands, Langkawi and Johor.

“To boost our business resilience and scale up our expansion plan, we invite land owners to join us, leverage on our expertise and unlock their landbank, or we welcome corporations to partner with us to jointly develop our strategic landbank,” Tan noted.