by NURUL SUHAIDI / pic credit: aia.com.my

AIA Malaysia ventures into a longterm strategic partnership with TNG Digital Sdn Bhd to provide personalised digital solutions for Malaysian consumers.

AIA will provide innovative and personalised digital insurance solutions to meet the protection needs of over 16 million Touch ‘n Go (TNG) eWallet customers nationwide, further demonstrating the insurer’s commitment to digital innovation and the Malaysian market.

The collaboration allows TNG eWallet customers to enjoy AIA insurance solutions available through online purchase and direct with the consultative selling provided by AIA’s distributing channels.

This involves 19,000 agency forces who are capable of advising on more comprehensive insurance and takaful coverage.

AIA will offer TNG eWallet customers a seamless, convenient and frictionless experience, making it easy to buy, claim and renew policies.

AIA CEO Ben Ng said this partnership reinforces the firm’s commitment to bringing new and innovative products to market in this increasingly digital world.

“We must constantly look to expand and give Malaysian consumers greater coverage and choices as pandemics have heightened the need to prioritise insurance,” he said in a statement yesterday.

Meanwhile, TNG group CEO Effendy Shahul Hamid said this partnership marks the company’s commitment to elevating customer value propositions by using technology to bring value and bespoke offerings to the end-users.

“Insurance is a key pillar in expanding financial services, and we look forward to collaborating with AIA to disrupt the segment and bring better and more relevant products and services to TNG eWallet users,” Effendy added.

Effendy said the partnership is also part of AIA’s strategic participation as a shareholder of the TNG eWallet company.

Under the partnership, AIA will also make a minority equity investment in TNG Digital.

“We also look forward to AIA’s strategic participation as a shareholder of the TNG eWallet company. Their involvement coincides with our continued evolution into deeper areas of financial services,” he said.