Proton launches X70 SE to grow its upper-tier market

Customers can now book the X70 SE online from as low as RM99, with only 2,000 units available at RM123,800 OTR without insurance

by SHAFIQQUL ALIFF / pic credit: PROTON

PROTON Holdings Bhd has launched the new Proton X70 Special Edition (SE) with only 2,000 units available and comes with new luxury features and a special colour.

The limited unit is tagged at RM123,800 on-the-road without insurance, though the price will be RM7,000 cheaper attributable to the ongoing vehicle sales tax exemption incentive, subject to availability, until Dec 31, 2021.

“By adding the Proton X70 SE to our model range, Proton has expanded the upper tier of our target market.

“While it is a limited production model, we feel strongly that it will appeal to buyers accustomed to vehicles with luxury features who are looking for a new SUV at a great price,” Proton Edar Sdn Bhd CEO Roslan Abdullah said in a statement yesterday.

Proton stated the new variant to the X70 line-up would further strengthen the vehicle’s appeal as the best-selling C-segment SUV in Malaysia.

The national carmaker said the X70 SE is identical in specifications to the X70 Premium 2WD variant and retains the 1.8L TGDi engine with seven-speed dual clutch transmission.

The difference comes in the form of an exterior styling package and interior trim to boost its appeal, Proton said.

The X70 SE is available in exclusive Ocean Blue, a new addition to the colour palette, and Ruby Red.

Its roof, rear spoiler and door mirrors are presented in black, as well as a new design of its 19-inch sport rims and an exclusive SE emblem mounted on the tailgate as a finishing touch.

The vehicle’s interior is predominantly black with luxurious detailing, including soft and supple black Nappa leather seats, an exclusive interior trim finishing and new SE specific carpet mats.

As a standard for the X70 range, Proton installed the X70 SE with the Proton Intelligent Air Purification System that combines the benefits of an N95 cabin filter and air purifier system for protection against airborne pollutants and contaminants to improve cabin air quality.

The X70 SE is equipped with a comprehensive list of safety features including six SRS (supplemental restraint system) airbags and an advanced driver assistance system for an additional active safety layer to reduce the risk of accidents, along with a tyre pressure monitoring system and a 360-degree camera.

Inclusive of the sales tax exemption, the RM116,800 price for X70 SE is a premium of RM3,700 over the Premium 2WD (RM113,100) variant and RM1,000 more than the range-topping Premium X 2WD (RM115,800).

Customers can now book the X70 SE online from as low as RM99.