KKMM: Produce music entrepreneurs, not just musicians

by NUR HAZIQAH A MALEK / pic by BERNAMA

THE Communications and Multimedia Ministry (KKMM) is planning to produce more music entrepreneurs through the Entertainment from Home (HDR) programme which funds players in the music industry.

KKMM Minister Datuk Saifuddin Abdullah (picture) said during these difficult times, musicians have had to become multitaskers to deliver content remotely.

On Monday, the minister announced the establishment of the Malaysian Music Industry Corp (PIMM), which was approved during the Cabinet meeting on July 14. The announcement was made during a virtual session between the ministry and HDR fund recipients.

Also present at the session were Dbilique founding member Kartini Ariffin, actor Adlin Aman Ramlie and singer Alyssa Rosli, among others.

Adlin noted that during these hard times, musicians and music entrepreneurs must be multiskilled and able to problem-solve to partake in the industry.

“Musicians need to raise the bar and their standards, so they can contribute in the production process,” he said.

Recipients of the HDR shared how they had to make use of household items to make content and produce music, including egg trays to soundproof walls, as well as using other techniques to achieve a specific lighting quality for video production.

Saifuddin said although the local music landscape has made a number of strides, more could be done with the ecosystem of the industry which could increase the heights of previous achievements.

“The ecosystem of the industry is split into three main parts, namely production, performance and the study,” he said, adding that there is also a lack of proper funding for the music industry.

Saifuddin said PIMM will be considered as a specialised body that will formulate and ensure the development of the country’s music industry.

“It will also be a facilitator and advisor to assist with the problems, welfare and protection of the rights of music industry players in addition to being the information centre of the national music industry for the purpose of research, policy planning and inclusive strategic plans,” he said.

He added that it will also be the coordinator for distribution of financial incentives and funds for industry development and welfare of industry players.

“PIMM will also serve as a driver towards the development of the national music industry,” he said.