by ASILA JALIL
Touch ‘n Go Group and MR DIY Group (M) Bhd announced their strategic collaboration initiatives that will enhance customer experience across multiple online and offline platforms.
Starting today, shoppers can reload their Touch ‘n Go cards at all MR DIY stores and use Touch ‘n Go eWallet to make payments for their purchases at MR DIY physical stores and e-commerce channel.
In addition, MR DIY is currently one of Touch ‘n Go eWallet’s regular partners for the latter’s “The Goal Hunter” loyalty programme which offers shoppers MR DIY vouchers for them to redeem and enjoy cashback at the stores.
The home improvement retailer will also be a prominent feature in the Touch ‘n Go eWallet powered by the eWallet’s Mini Programme platform which will benefit 16 million users. This programme allows customers to browse and purchase Mr DIY’s products via the platform.
It is slated for a public launch in the third quarter of 2021.
Touch ‘n Go Group CEO Effendy Shahul Hamid said strong partnerships are required in the current business environment to deliver clear value propositions to customers and users.
“We think that we have a perfect partner in MR DIY, and together we hope to pave the way for superior offerings for both our sets of customers.
“Touch ‘n Go and MR DIY are iconic home-grown brands with a strong view of being hyper customer centric; with an unending focus on delivering superior value across the customer experience chain,” he said in a statement today.
MR DIY CEO Adrian Ong said the group is constantly looking for innovative ways to make their offerings more accessible to customers nationwide.
He noted the partnership is a major step in enabling cashless shopping at the stores and rewarding customers.
“More importantly, this move makes shopping at MR D.I.Y even more convenient by taking our promise of “Always Low Prices” right into the screens and devices of customers.
“This is a major milestone in our aim of becoming the nation’s preferred retailer, and we thank the Touch ‘n Go team for making it happen,” he said.
The collaboration between both groups will also apply to MR DIY’s spin off stores of MR DOLLAR and MR TOY.