by S BIRRUNTHA / pic credit: twitter.com/AmBankMY

AMMB Holdings Bhd (AmBank Group) has been awarded the “Excellence in Retail Financial Services Awards 2021 — Best Digital Employee Engagement Initiative/Application 2021” by The Asian Banker.

Its retail banking MD Aaron Loo (picture) said the group is truly honoured by the recognition of The Asian Banker for its initiatives to engage customers, especially during the pandemic, where the need to connect, sustain and encourage each other is more pronounced.

He said the group’s efforts to keep its employees engaged and motivated is not solely based on work-related recognition, but included a host of activities for the team’s mental and physical wellbeing.

“These efforts yielded tangible results with staff engagement and as a result, customer satisfaction increases dramatically,” he said in a recent statement.

AmBank said it focuses on five digital employee engagement strategies to build a culture that recognises the voice and welfare of its employees.

The strategies included a 360-degree employee recognition programme, social media communication and gamification, the latest digital communication tools, digitising health and wellbeing activities via mobile devices and mobile device app for enabling people managers to digitally track their engagement activities.

The Asian Banker’s awards are one of the industry’s most prestigious recognition given its rigorous criteria for innovativeness in retail financing in Asia Pacific, Central Asia, West Asia and Africa.