by NUR HAZIQAH A MALEK / pic by TMR FILE
PROTON Holdings Bhd sales fell by 37% in May to 9,440 units sold in both domestic market and exports compared to April.
In a statement yesterday, Proton stated the dip was due to chip shortages and the national Movement Control Order (MCO) which took effect in the middle of the month.
“Despite most industry players having healthy orderbooks, most brands struggled to meet demand.
“For Proton, our numbers were high enough to retain second overall in the sales table and we also received a welcome boost from our export division who set a 98-month high despite restrictions on international shipping,” said Proton Edar CEO Roslan Abdullah (picture).
Proton sold 3,786 units of Saga in May, while the X50 and X70 continue to lead their segments by a considerable margin.
The smaller SUV managed to achieve 1,899 units in May while the latter posted 1,523 units for a cumulative total of 3,422 units delivered to Malaysian and overseas customers.
The B-segment also saw 1,303 units of the Persona sold and 526 units of the Iriz.
The company’s fourth segment leader was the Exora, retaining its customary position in the C-segment MPV class with a total of 399 units sold.
The overseas sales continued to gain momentum, as 669 units comprising the Saga, X50 and X70 were exported in May, marking the company’s international sales division best month since 2013.
To-date, the total export sales for the year is only 100 units short from the total of the whole of last year’s.
Moving forward the company said it will utilise MCO period to retool its sales plan for the remainder of 2021, which received a boost with the extension of the short-term National Economic Recovery Plan incentives until the end of the year.
It will focus on future proofing its business against regulatory changes and external factors such as the coronavirus.