by HARIZAH KAMEL / pic by MUHD AMIN NAHARUL

MALAYSIA Airlines Bhd (MAB) has partnered with a leading provider of digital strategic solutions, ReveMax, to implement the airline revenue maximization solution (ARMS) which will enhance and strengthen the airline’s commercial decision-making and business processes.

In a statement today, MAB group CEO Izham Ismail said the partnership offers strong unprecedented support for MAB’s business and core beliefs, and MAB looks forward to enhancing customer experience with personalised offerings. 

“Together with our other in-house system integrations, we can fully automate changes to our processes and trigger executions with limited manual interventions,” he said.

ReveMAX’s platform provides predictive and prescriptive intelligence, connecting different airline departments and guiding them in making smarter strategic decisions with the aim of profitability and sustained financial good health of the organisation.

Its CEO Nayeem Ekbal said ReveMAX solution uses artificial intelligence and machine learning to create a digital generation approach to advocate open and connected systems throughout the enterprise. 

“This extends to integrations with other data sources and applications in the organization. We work with our partners to look at streamlining processes and bring in agility and transparency into the overall process of strategic decision-making and lifecycle management. 

“We are proud to be partnering with MAB and be part of their vision of digital transformation,” he added.