Groceries, fashion items see 50% increase

by LYDIA NATHAN / pic credit: lazada.com.my

GROCERY sales in Lazada Malaysia have posted a 50% increase during Ramadhan, said its chief business officer Sherry Tan.

“Additionally, the local online shopping appetite has also been extended to other categories, especially fashion, which has also soared nearly 60% in sales,” Tan said.

“Baju kurung, baju Melayu and telekung became some of the top trending Raya-related keywords searched by our users. This trend presented an opportunity for local businesses to tap the shift in online consumer behaviour during Ramadhan and upcoming Aidilfitri period to maximise their sales and customer outreach,” she added.

The platform’s Pintar Niaga stimulus package not only helps vulnerable businesses and homegrown entrepreneurs stay afloat by flattening the barriers of entry into e-commerce, but also enables the businesses to thrive by providing easy access to Lazada’s ecosystem of data-driven technology and vast logistics network.

Abe’s Nasi Kukus Ayam Berempah owner Mohd Nujhan Zulkifli said he had concerns over his food truck business when the pandemic hit. “Lazada offered me a lifeline by taking my business online via their Lazat Bazaar. If not for this leap into the digital space, I would have been in trouble,” he said.

The Pintar Niaga stimulus package offers 0% commission and listing fee for small and medium enterprises, while providing businesses with easy access to Lazada University’s comprehensive step-by-step training, Seller Centre’s innovative tools, free RM300 advertising credits, free high-traffic exposure slots, free shipping voucher incentives and 90-day dedicated support, among others.