KUALA LUMPUR – KFC Malaysia has announced celebrity family, Awal Ashaari and Scha Alyahya along with their eldest daughter, Lara Alana as its first brand ambassadors until April 2022.
The celebrity family kickstarts their ambassadorships with KFC ‘Raikan Cara Kita’ Raya campaign and collaborating on a series of projects to create better brand awareness on its marketing campaigns, new menus and Corporate Social Responsibility (CSR) initiative called Add Hope, the local instalment of KFC’s global initiative to end world hunger.
Chief Marketing Officer KFC Malaysia, Chan May Ling said, having worked closely with the celebrities over the past years, KFC believes their humility, hard work and hospitality fit values and embody the spirit of its founder, Colonel Sanders.
She said, every year during the Ramadan and Raya months, KFC looks forward to creating more memorable moment with customers and giving back to the underserved communities.
“With the appointments of Awal, Scha and Lara as KFC Ambassadors, we are excited to unveil new chapters for KFC Malaysia as a brand with them officially onboarded,” she said during the event launched, yesterday.
Meanwhile brand ambassadors of KFC Malaysia, AwalAshaari and Scha Alyahya said, after witnessing first-hand where KFC consistently exercising its role as a caring corporate citizen and involved as the spokespersons for Add Hope for the past six years, they are thrilled to have a bigger role as its overall brand ambassadors.
“What better way to commence our role as ambassadors collectively as a family unit than with a Raya campaign and we look forward to hear everyone KFC Raya stories too,” said them.
Raikan Cara Kita celebrates the togetherness and merriment brought forth by KFC during the Ramadan and Raya months.
The campaign encourages Malaysians to share their nostalgic KFC Raya stories via social media with the hashtag #RaikanCaraKita.
While, Add Hope Meal is a limited time special menu made up of KFC signature meals to increase fund toward the charity program, with each purchase, 50 sen will be donated to deserving families, non-governmental organisations (NGOs) and charity homes to support local end-hunger initiatives.
For more information about KFC Raikan Cara Kita and Add Hope Meal, visit www.KFC.com.my or download KFC Malaysia mobile app.