by AFIQ AZIZ / pic by MUHD AMIN NAHARUL
NATIONAL car maker Proton Holdings Bhd sold 14,989 units of vehicles, comprising both domestic and export markets in March.
In a statement today, the carmaker said the March figure was a 26.2% month-on-month increase from February, translating into a market share of 23.5%.
The national carmaker retained its second position in the sales rankings table.
For the first quarter of the year, Proton achieved a cumulative sales total of 32,826 units and its highest quarterly market share figure since March 2012.
It said deliveries for two sport utility vehicle (SUV) models continued to grow in March as the company’s new production line in Tanjung Malim increased its output for the month. 3,513 units of the Proton X50 were delivered to customers.
Proton X70 saw a month-on-month increase of 58.4% to 2,337 units.
Proton has delivered 5,850 SUVs.
Proton Saga remained the company’s top seller with 5,589 units delivered.
The sales for the A-segment sedan grew by 32.5% compared to February.
While Proton Persona, Iriz and Exora also posted their best figures for the year with the evergreen multipurpose vehicle (MPV) once again claiming the crown for highest C-segment MPV sales.
“After a soft start to the year, Malaysia’s automotive industry has finally hit its stride for 2021. We estimate TIV to be over 63,000 units, suggesting all brands will post their best numbers for the year.
“As things stand, we still have a large order bank to fulfil so over the next few months, PROTON will strive to increase production while maintaining our focus on delivering high quality products. We are also mindful that PENJANA incentives are currently due to expire by the end June, so we aim to ensure as many customers as
possible are able to enjoy the tax holiday given by the government,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.
Proton’s in-house auto-financing subsidiary, Proton Commerce Sdn Bhd, also recorded an increase in volume for car financing.
It said nearly 4,000 loans were disbursed in the first three months of 2021, with an estimated 1,700 going disbursed in March alone.