By AZALEA AZUAR / Pic TMR
LOTUS’S Stores (Malaysia) Sdn Bhd, previously known as Tesco Stores (M) Sdn Bhd, has opened its flagship store in Bandar Menjalara, Kepong, Kuala Lumpur (KL).
Lotus’s will open two more flagship stores in Penang and Johor respectively in May. It is also planning to rebrand 15 stores by June while expecting to have all 62 stores rebranded by the end of 2021.
Lotus’s Malaysia president Kenneth Chuah said the company’s name is spelled as “Lotus’s” and not “Lotuses” to highlight their SMART selections to their customers.
“The apostrophe you see in our name is a drop pin that signifies your go-to destination for all your needs and wants and the ‘s’ represents our SMART values, the behaviour that guides us in bringing delight to Malaysian customers and to continue winning their trust,” he said.
Lotus’s has also come up with its “four brand differentiators” to be a smarter retailer that brings quality fresh products at affordable prices and services which are “Smart Total Supply Chain and Innovative Products”, “Seamless Omni-Channel Experience 4.0”, “Integrated Technology and Data Innovation” and “Committed Sustainability Living”.
Lotus’s has plans to expand its presence in e-commerce platforms such as Lazada, Shopee, HappyFresh and FoodPanda, and also enhancing its existing shopping apps namely Scan and Shop, Order and Collect.
Nine more stores from the existing 15 stores will be equipped with self-checkout counters to further enhance customers’ shopping experience which are located at Cheras and Selayang in KL; Sungai Petani, Kedah; Bandar Bukit Puchong, Setia Alam and Shah Alam in Selangor; Melaka; Kota Baru, Kelantan and Seberang Jaya, Penang.
With “Integrated Technology and Data Innovation”, Lotus’s aims to make customers’ shopping experience more personalised by offering meaningful value for money and personal privileges tailored to them.
“The existing 1.5 million active Club cardmembers will be delighted to hear that Lotus’s will soon introduce a loyalty programme that will allow customers the flexibility to choose and convert points to saving vouchers at their convenience while maintaining all existing collected points,” it said.
In line with the group’s sustainability efforts and its support on the government’s 2018-2030 Roadmap towards zero single-use plastic, “Committed Sustainability Living” will reveal the retailer phasing out single-use plastic carrier bags at the checkouts.
It would also remove and reduce environmentally-harmful plastics and carry on reducing food waste, and donating unsold but edible food to charities and those in need.