YouTubers to battle it out in Malaysia’s 1st virtual sports day

Pesta Game will be streamed live in Bahasa Malaysia across Media Prima’s TV3, TV9, Drama Sangat and Hot TV

by AZALEA AZUAR / pic by TMR FILE 

LOCAL YouTubers will face each other in Malaysia’s maiden virtual sports day, “Pesta Game”, to be held from March 27 to 28.

YouTubers will challenge each other to gain victory for their respective “Rumah Sukan” (sports houses) where the match will be streamed live in Bahasa Malaysia across Malaysia’s biggest YouTube channels which are Media Prima’s TV3, TV9, Drama Sangat and Hot TV.

Alternatively, viewers can also watch the Pesta Game match from individual channels of the participating YouTubers. Some of them include popular variety show trio Cikidot, lifestyle vlogger Dumpling Soda, gadget expert Fuzz Channel and mukbang foodie Isaac Osman.

Apart from viewing action-packed streams, viewers stand a chance to join their favourite creator’s in-game Live and also win amazing prizes from Samsung and other exclusive promos.

The event is organised by YouTube Malaysia in collaboration with MyGameOn and IGN SouthEast Asia and powered by Samsung Galaxy A52 | A72.

Head of YouTube Malaysia Ben Jern is pleased that Pesta Game will proceed as it was initially rescheduled due to the pandemic.

“We have always envisioned it as a way for all of us to safely get together from our own homes, and what better way to do so than by tuning into the variety of gaming live streams featuring some of Malaysia’s favourite creators on YouTube across mobile devices, desktops and connected TVs. The games must go on!” Jern said in a statement yesterday.

“As new forms of entertainment develop, audiences adopt new formats to be entertained. And with the latest arrival of the Galaxy A52 and Galaxy A72, we aim to make gaming experience accessible and hope that this event can bring eSports closer to more consumers in Malaysia,” Samsung Malaysia Electronics (SME) Sdn Bhd head of IT and mobile business KM Liew said in the same statement.

A subsidiary of Google Inc, YouTube is the world’s most popular online video community which allows millions of viewers to discover watch and share original videos. MyGameOn is a local gaming and eSports portal that covers events, game reviews, player interviews, media partnerships and others. It has also worked with government bodies such as the Ministry of Youth and Sports, the National Sports Council and Malaysia Digital Economy Corp.

IGN South-East Asia is a reputable gaming publication in the region which is owned and operated by Media Prima Bhd, with rights from Ziff Davis International Ltd.