by NUR HAZIQAH A MALEK / pic credit: Malaysian Association of Hotels
THE tourism industry is showing signs of recovery when 22,000 deals by Tourism Malaysia and the Tourism, Arts and Culture Ministry (Motac) offered on e-commerce platform Shopee were snapped up following the announcement of the interdistrict travel ban lift.
Shopee regional MD Ian Ho said the robust demand shows that Malaysians are eager to take a break from the prolonged stay-at-home measures.
“Although currently bolstered by the aid and incentives from the government, this is still a positive sign of recovery for the tourism industry.
“We will continue to play our part in connecting Malaysians with hoteliers and tour operators by using technology to contribute to the sustainability of the industry,” he said in a statement yesterday.
Shopee teamed up with Motac and Tourism Malaysia on the “Jom Cuti-Cuti Malaysia! Experience Malaysia Like Never Before” campaign last December, and re-launched the campaign recently following a two-month hiatus.
The campaign saw 22,000 transactions after its announcement on March 2 to lift the interdistrict travel ban, a drastic improvement compared to the cumulative 500 transactions made between Jan 11 and March 1.
The campaign offered hotel deals from members of the Malaysian Association of Hotels and expanded to include tour packages from the Malaysian Association of Tour and Travel Agents, Malaysia Inbound Chinese Association, Malaysian Indian Tour and Travel Association, Bumiputera Tourism Operators Association of Malaysia and Malaysian Inbound Tourism Association.
Shopee also shared that 75% in overall demand for deals on the platform were from residents in the Klang Valley, Penang, Sabah and Johor who are taking the opportunity to go on staycations.
The platform noted that residents were optimistic about the eventual reopening of state borders, especially those from Sarawak, Terengganu and Melaka who have bought the “buy now, travel later” option.
Popular destinations include attractions in Kuala Lumpur, Selangor, Penang, Negri Sembilan and Kedah, such as Aquaria KLCC, Sunway Lagoon and Rainbow Skywalk at Top Penang.
Read our previous report here