Newly-launched mobile app ‘Avis Car Hire’ is expected to give consumers an enhanced user experience, greater transparency

by SHAHEERA AZNAM SHAH / pic credit: avis.com.my

AVIS Malaysia, a company that is part of DRB-Hicom Group, has become the latest car rental company to launch a service that is accessible through a mobile application to provide a seamless experience for customers.

The group has joined the lists of car rental services that introduced a mobile app platoon for customers’ convenience, such as Moovby, Kwikcar, GoCar and SOCAR.

Avis Malaysia COO Mohammad Shanaz said the newly-launched mobile app “Avis Car Hire” is expected to give consumers an enhanced user experience, greater transparency and mobile access to products and services offered by Avis Malaysia.

“With the new Avis App, customers can manage their rental profiles and reservations more easily.

“We expect conversion rates on the mobile app to increase as a result of the enhanced experience which will help us capture incremental volume once the lockdown measures are lifted,” he said in a statement yesterday.

Avis Malaysia said the mobile app enables customers to book a rental car relatively faster, while enabling a contact-free experience which is a beneficial and crucial feature during the Covid-19 pandemic.

The company is also prioritising customers’ safety through its safety initiative, Avis Safety Pledge, which allows customers to pick up and drop off vehicles with minimal contact during both collection and return of the vehicles.

“Avis Malaysia is committed to providing a safe, clean and convenient transport solution for customers.

“This is underlined by the measures under its safety initiative, the Avis Safety Pledge, which has been implemented across its rental stations in Malaysia.

“Under the pledge, Avis has enhanced vehicle cleaning protocols, with special attention paid to heavy touch point surfaces such as steering wheels, indicator stalks, dashboards, hand grips, in-car entertainment controls, cup holders, centre consoles and all door handles,” it said.

Avis Malaysia said the mobile app is currently available on the iOS and Android platforms.

The mobile app also gives customers a single point of contact for managing all aspects of their rental experience, from reservation to return.