EON to enhance customer experience through myTukar


MALAYSIA’S online used car selling platform, myTukar, yesterday signed a strategic partnership agreement with Edaran Otomobil Nasional Bhd (EON) as its automobile trade-in partner.

Through the partnership, myTukar will facilitate the end-to-end trade-in process for EON’s customers through vehicle inspections made on-demand for its customers.

EON, a subsidiary of DRB-Hicom Bhd, operates dealerships for several brands namely Proton, Mitsubishi, Audi and Volkswagen via EON, EON Automart, Euromobil and Hicom Auto respectively.

EON’s network has 20 branches nationwide.

DRB-Hicom group MD Datuk Seri Syed Faisal Albar (picture) said the partnership is a winwin situation that provides both parties with tremendous potential and possibilities.

“There is great synergy in this partnership and we are pleased to have found a like-minded partner in myTukar. Trade-ins have always been a sore point for car buyers, who today are increasingly demanding a more transparent and simplified process in their transactions.

“We believe myTukar’s innovative trade-in system will help boost sales of new automobiles across our branches and more importantly, enhance the overall customer experience at all our outlets.

“This will lead us to create more value for our customers,” he said in a statement yesterday.

In the early stage, the collaboration with EON will only cover Peninsular Malaysia.

However, myTukar has been on an aggressive expansion drive this year with the opening of seven new branches throughout the country.

Further expansion to East Malaysia starting with Kuching and Kota Kinabalu is also in the pipeline, which will further benefit EON.

myTukar CEO Fong Hon Sum believed that the platform will benefit from EON’s established distributor network, while providing EON the opportunity to enhance their service to customers.

“myTukar is honoured to embark on this partnership journey with one of Malaysia’s most diverse conglomerates with a comprehensive automotive business.

“The collaboration will enable EON to leverage myTukar’s proprietary technology-enabled platform to provide EON’s customers with instant and transparent valuations for trade-in vehicles.

“This will enhance customer experience at EON’s network because they are now effectively a one-stop solution centre,” he added.

myTukar was the first within the used car online trading platform in Malaysia to be awarded an ISO 9001:2015 Certification for Quality Management Systems.

The certification is part of myTukar’s continuous effort in ensuring the highest levels of quality, trust and transparency throughout all stages of car selling on the platform, to complement its ongoing expansion.