By PRIYA VASU / Pic TMR
TEALIVE, the leading lifestyle tea brand in South-East Asia, is set to venture into Cambodia as brand owner Loob Holding Sdn Bhd has inked a master franchise agreement with a unit of HSC Group of Cambodia to set up 25 Tealive outlets in five years.
Loob Holding founder and CEO Bryan Loo said the chosen Cambodian partner was a good fit for the Tealive brand as it has been custodian of various international brands in the food and beverage (F&B) industry.
“Our confidence in HSC is further bolstered by their bold plans to set up our first outlet over a 3,000 sq ft space at a Phnom Penh choice location.
“This outlet will have properly planned dine-in facilities complete with a live entertainment section where singers will perform each night,” Loo said.
Tealive plans to bring the latest Tealive 3.0 format that meets new normal requirements such as contactless ordering and payment, drive-thru and drive-in models, coupled up with the full range of Tealive Eats snacks.
“Our store will take on the café ambience where customers will chill and spend a lot more time than currently.
“As we enter Cambodia, we will bring this Tealive 3.0 format over there. We’re happy with the speed of HSC in their planning and execution,” he said.
HSC is owned by Oknha Sok Hong, the son of well-known Cambodian tycoon Oknha Sok Kong whose Sokimex conglomerate is involved in diverse businesses including Cambodia’s largest petrol station network.
Oknha stated that the timing was ideal as Cambodians were now ready to accept modern tea culture from various international brands that have entered the market over the years and there’s much room to grow.
“We’re both proud and excited to introduce Tealive to Cambodians as the brand’s positioning of affordable luxury and innovative products are exactly what young Cambodians want. With HSC’s local experience, we make a great team to bring this leading lifestyle tea brand for Cambodians to enjoy,” he said.
HSC currently manages international F&B brands like Paris Baguette, Crystal Jade Restaurant, Burger King, 100 Plus and others in Cambodia, besides retail brands and cosmetics.
Adding to this, Loo said Tealive was marking yet another breakthrough with the Tealive 3.0 format in Cambodia.
Cambodia will be the eighth market for the Tealive franchise after Malaysia, Vietnam, Myanmar, Brunei, the Philippines, Australia and the UK.