Perodua reveals new compact SUV, Ativa

By ASILA JALIL / Pic source perodua.com.my

AFTER weeks of car enthusiasts playing the guessing game, Perusahaan Otomobil Kedua Sdn Bhd (Perodua) officially revealed the name of its latest five-seater compact SUV — Ativa.

Ativa parked itself in between Perodua’s best selling, Myvi, and its seven-seater SUV Aruz in terms of price range and size.

The new model comes in X, H and AV variants ranging between RM62,500 and RM73,400 (on the road before insurance).

In a recent media briefing, Perodua president and CEO Datuk Zainal Abidin Ahmad said the group had set the pricing of the new model to ensure that it sits in between Myvi and Aruz as there is a gap in the price structure between the two existing models.

He said the Ativa will not cause an issue of cannibalisation as it offers different sets of qualities for different groups of customers.

“In terms of SUV, there is a clear segmentation of products between Ativa and Aruz because the latter is a seven-seater SUV and it would have its own niche market. Aruz is also slightly bigger and is aimed at a more mature family.

“The Ativa is in between the A-segment and lower B-segment vehicles. It is meant for those with an active lifestyle and for daily use, especially among youth,” he added.

The group aims to sell 3,000 units of Ativa per month. On the average, Zainal Abidin said Perodua received between 450 and 500 bookings per day since the car was opened for booking on Feb 19.

For its features, Ativa includes Advanced Safety Assist (ASA) 3.0 for all variants, which have higher operating speeds than the current 2.0 version first introduced in Aruz.

It has pre-collision warning and pre-collision braking which are now able to detect motorcycles or bicycles, on top of its initial detection for vehicles and pedestrians.

The Ativa is also Perodua’s first turbocharged vehicle. It has a one-litre turbo engine and is the first model to use a continuously variable transmission contributing to a fuel efficiency of 18.9km/litre.

The X and H variants come in glittering silver, granite grey and cobalt blue, with the H variant also available in pearl diamond white and pearl delima red.

For the top AV, customers can opt for glittering silver, granite grey, pearl diamond white, pearl delima red, or the last two colours with a black roof.

“We aim for about 70% of buyers to go for the high variant, 20% to opt for the middle variant, while the remaining 10% to choose the lowest variant.

“However, for the 70% expectation, we also have to take into consideration that the high variant is available in two-tone special metallic, so the waiting period for these colours might be slightly longer than other variants if there are demands for them,” he said.

The AV model comes with adaptive cruise control, lane keep control and blind-spot monitor to assist the drivers.

The AV and H variants also come with a seven-inch multi-info display, nine-inches floating infotainment display, headlamps with adaptive driving beam and 17-inch wheels.

Meanwhile, the X variant gets 16-inch wheels and auto high beam.

Despite the contrast, Perodua ensured even the base X has top tier safety features such as six airbags, vehicle stability control, emergency stop signal, hill hold assist, Isofix child seat anchors and anti-lock braking system.

Based on the Daihatsu Rocky, Zainal Abi- din said Ativa is made to ensure Malaysians can experience advanced technology at an affordable price. “We have done collaborations with Daihatsu in terms of development and design, among others.

“We want to bring the best technology into Malaysia so we can enjoy it at an affordable price,” added Zainal Abidin.