X50 boosted Proton’s February results

The national carmaker achieved its best market share over a decade in February at 27.1%, the highest since September 2013

By AZALEA AZUAR/ Pic By MUHD AMIN NAHARUL

PROTON Holdings Bhd has delivered a strong performance last month with its best-selling Proton X50, which helped secure the carmaker a seven-year high market share.

The national carmaker achieved its best market share over a decade in February at 27.1% — the highest since September 2013.

Proton Edar Sdn Bhd CEO Roslan Abdullah said despite the difficulties that the overall automotive industry faced in February, everything turned out well for Proton.

“Thanks to the efforts of the government to ensure a continuation of economic activity during the Movement Control Order, we were able to produce more cars and in doing so, started to clear our backlog of orders,” he said in a statement yesterday.

He added that the company is now focused on consistently delivering on the bookings to avoid a rush before the short-term National Economic Recovery Plan incentives expire at the end of June.

Roslan said the automotive sector will be exciting as there will be new model launches to spark consumer interest and create healthy competition between Proton and other brands.

In February, Proton delivered 11,873 units — both domestic and export, while its January sales achieved a total of 5,964 units.

The carmaker’s sales volume grew by 19.9% year-on-year (YoY). The total for the first two months of the year is 643 units or 3.5% behind last year’s cumulative total.

The Proton X50 was launched on Oct 27, 2020, and was a hit among Malaysians with over 30,000 bookings collected before the year’s end.

Though they were delayed due to production schedule and quality assurance, the delivery times managed to build up quickly.

A total of 8,141 units have reached the hands of buyers, with 3,345 units delivered in February, making the Proton X50 the company’s best-selling SUV in its segment.

The Proton X50 also recorded the highest monthly volume ever achieved by an SUV locally.

The Proton X70 sold 1,475 units in February, which marks the highest monthly volume sold for a C-segment SUV.

Proton also delivered its best-ever performance and the most for any brand by successfully selling a combined total of 4,820 SUVs.

Meanwhile, the iconic Proton Saga still stands as the A-segment model with the highest sales, with 4,217 units sold.

The A-segment sedan remains a popular choice among car buyers who value its combination of practicality, attractive design and value for money proposition.

It has also managed to hit a milestone by being the first Proton model to sell in Kenya on Feb 25, where it is locally assembled by Proton’s partner, Simba Corp Ltd.

Apart from these models, the Proton Persona delivered 1,818 units last month, regaining its leadership in the B-segment sedan category and beating its highly acclaimed newer rivals in the process.

The Proton Exora remained at the head of the C-segment MPV market, while the Proton Iriz grabbed third place for B-segment hatchbacks.

Proton launched four special edition models this month, which are the Proton Persona and Exora Black Editions, and the Proton Saga and Iriz R3 Limited Editions. Both were unveiled online and are only available in limited numbers.

As at Feb 26, 1,169 bookings were placed from a total production run of just 3,500 units, indicating strong interest from buyers.

This year, Roslan said the company will be focusing on the improvement of the entire after-sales value chain, so that customers can enjoy a premium brand experience after buying their cars.

He said Proton’s distribution network is also drastically changed and these measures have been effective, with the company post- ing some of the highest sales growth numbers for the