by BERNAMA / pic by BERNAMA
KUALA LUMPUR – The Hong Kong Tourism Board (HKTB) recently announced its first global fan-engagement programme, ‘Hong Kong Super Fans’, to accelerate promotional efforts as part of the post-Covid-19 tourism-recovery plan.
At a time of unprecedented restrictions on international travel, the HKTB is harnessing the community power to remind people why they love Hong Kong and drum up excitement about visiting the city, once borders reopen.
According to a statement, in the programme, the HKTB has invited Super Fans (people with social influence and a heartfelt connection to Hong Kong) to join exclusive online and offline activities, designed to showcase the city’s best offer.
Once international travel resumes, these Super Fans will be invited to explore Hong Kong, from heritage attractions to hidden local gems and exciting new happenings, and share experiences with their audience (Fans & Friends).
To show its appreciation, the HKTB has also organised a series of attractive offers and incentives that can be enjoyed by all Fans & Friends of Hong Kong.
The HKTB has been recruiting Super Fans by invitation in Hong Kong and 20 key markets through the HKTB’s worldwide offices in Asia, Australasia, Europe, Africa, the Middle East, and the Americas.