by TMR/ pic by BMW Group Malaysia
BMW Group Malaysia is positive on the prospect of automotive recovery in the country this year as the firm delivered 11,016 vehicles from across the BMW, MINI and BMW Motorrad portfolios in 2020.
87% of the vehicles were locally-assembled – cementing their leadership in the premium automotive segment nationwide with over 52% of the segment.
“We remain hopeful in the recovery of the automotive landscape in Malaysia in the year 2021,” its MD Harald Hoelzl said.
“For the first time ever, we are humbled to announce that our total deliveries were strongly led by our line-up of locally-assembled vehicles from the BMW and MINI brands in Malaysia – which accounted for over 87% of our total deliveries,” he added.
“Having surpassed the challenges presented in 2020, these figures inspire us to remain steadfast in our commitment towards furthering investments in the Malaysian automotive industry.”
Last year, the group introduced 25 model variants from across the three major brands – BMW, MINI and BMW Motorrad; four of which were electrified.
It sold 2,200 units of electrified vehicles nationwide – largely contributed by the electrified BMW 5 Series and BMW 7 Series models.
The local success in Malaysia mirrors the BMW Group’s performance, with the Group recording over 2,300,000 units delivered worldwide; of which over 190,000 were electrified vehicles (EV) from the BMW and MINI brands – charting an increase of over 30% in EV deliveries from the year before.
“This success could not have been achieved without the support of our esteemed customers, our dealer network nationwide and the Malaysian government who supported the automotive industry with the Sales Tax Exemptions. To them, we extend our utmost gratitude,” the MD said further.
Hoelzl added that BMW Group Malaysia also recorded its highest achievements in its Net Promoter Scoring for its customer satisfaction, achieving over 90% positive satisfaction responses from customers in their feedback regarding their experiences with the BMW and MINI brands in 2020
The Group’s success was also reflected by BMW Group Financial Services Malaysia, that financed over 42% of BMW vehicles, 45% of MINI vehicles and a strong 60% of BMW Motorrad motorcycles delivered last year. In collaboration with Allianz General Insurance Company Malaysia Berhad, the new BMW i-Renewal service also saw 5% of owners purchase motor insurance through the online insurance platform – surpassing the current industry benchmark of 2%.