Proton revs into 2021 with SE models

The Saga, Persona, Iriz and Exora SE are expected to not only excite Proton’s existing customers, but those who are new to the brand


AFTER having successfully reclaimed its second-largest market share in 2019 and 2020, Proton Holdings Bhd kicks off 2021 with the unveiling of special editions (SEs) of four of its bestselling models.

Proton Edar Sdn Bhd CEO Roslan Abdullah (picture) said the special edition of the Saga, Persona, Iriz and Exora models are expected to not only excite Proton’s existing customers, but those who are new to the brand.

The initiative, he said, is motivated by the encouraging sales of its Proton Saga SE last July in conjunction with the model’s 35th anniversary, where all 1,100 units were sold within five days after the launch.

“Obviously, customers want more special editions because they create a special memory for them and their loved ones.

“Today, we launch four special editions that feature more style than the existing models and provide more options for consumers,” Roslan said at the virtual launch of the models yesterday.

Proton is also offering the Saga and Iriz SEs in the race, rally and research (R3) version.

The Iriz R3 Limited Edition is based on the top Iriz 1.6 Premium CVT and priced at RM52,900.

Finished in the Quartz Black colour, Iriz R3 is completed with yellow accents which are highlighted at its front grille, top headlight garnish, side mirror caps and rear wing.

It is also the first time that the model is equipped with 16-inch alloy wheels with dark grey finishing.

Meanwhile, the Saga R3 edition design is similar to Saga SE sold in July last year.

“Proton is known for ‘breeding’ cars that enthusiasts would love to drive.

“Our in-house sports division, R3, has won many local and international events, making Proton the most successful brand in the history of Sepang’s 1,000km race,” he said, adding that Iriz is a two-time winner of the Sepang race.

“For the special editions, we have combined the handling of Saga and Iriz with the performance image of R3,” Roslan said.

Proton’s chief designer Azlan Othman said as the only car manufacturer in Malaysia with a factory team, the R3 design embodied in Saga and Iriz will give the driver a premium and champion feel.

Meanwhile, Proton also unveiled the All Black edition for its Persona and Exora models.

The Exora adopts the darkened route first seen on the Saga Anniversary Edition. It is dressed with a metallic Quartz Black exterior, with a gold contrast.

On the interior, the Exora Black Edition comes with black leatherette upholstery and door trim, suited to its All Black theme, which is also applicable to the Persona model.

Roslan announced that the Exora and Persona Black Editions are offered at RM67,800 and RM54,700 respectively, while the Saga and Iriz R3 Limited Editions are priced at RM42,300 and RM52,900 respectively.

These on-the-road prices, excluding insurance, are valid until June 30, 2021, in line with the sales tax exemption under the government’s short-term National Economic Recovery Plan incentive.

The normal price after sales tax exemption will be RM69,800 and RM55,600 for Exora and Persona Black, while the R3 version of Saga will be retailed at RM42,800 and Iriz R3 is priced at RM53,700.

All limited-edition models are now available for booking at Proton sales outlets nationwide.

An automotive portal reported that only 2,000 units of the Saga R3 will be made available while other SE models will offered at only 500 units each.

Proton sold 100,183 cars in 2019, almost a 100% jump compared to only 64,744 the year before, mostly attributed to its gamechanger SUV X70 model launched in December 2018.

Proton reclaimed its second-largest market share from Honda with 16.6% in 2019.

Last year, the national carmaker charted a better performance, selling 108,524 vehicles and further strengthening its market share to 20.5% behind Perusahaan Otomobil Kedua Sdn Bhd.

Read our previous report here

Proton launched special edition of four best-selling models