by AFIQ AZIZ/ pic by PROTON HOLDINGS
PROTON Holdings Bhd unveiled a special edition model themed “All Black” and “R3” for its four best selling products – Proton Saga, Perona, Iriz and Exora.
The Black Edition of Proton Exora and Persona is offered at RM67,800 and RM54,700 respectively.
Meanwhile, the national car maker also introduced Proton Saga and Iriz R3 Limited Edition, which are priced at RM42,300 and RM52,900 respectively.
Proton Edar CEO Roslan Abdullah said the on the road price – excluding insurance, is valid until June 30, 2021 on the sales tax exemption under the government’s National Economic Recovery Plan incentive.
“Today we launched four special edition models that feature more style than existing models and provide more options for consumers,” Roslan said at the launching of the models which was virtually screened through its official Facebook page, Proton Cars this morning.
“Obviously, customers want more special editions because it creates a special memory for them and their loved ones,” he added.
The normal price with sales tax will be at RM69,800 and RM55,600 for Proton Exora and Persona Black, while Proton Saga R3 will be retailed at RM42,800 and Proton Proton Iriz R3 is priced at RM53,700.
All models are now available for booking at all Proton outlets nationwide.
Last July, Proton launched its special edition of Proton Saga in conjunction with the model’s 35th year anniversary.
Roslan said all the 1,100 units of the special edition were sold within five days.