By LYDIA NATHAN / Pic Source tourism.gov.my
FAHRENHEIT88’S latest retail destination, Hijau, is slated to open its doors in the third quarter of 2021.
Aimed to bring a fresh, new ambience where people can work, relax and shop, Hijau will span across 2,043.9 sq m and target mainly young, trend-setting and urban market.
In line with that, BookXcess Sdn Bhd recently signed a memorandum of understanding with the mall to become its anchor retailer.
The book retailer will move from its current location on Level 2 and take up roughly 1,208 sq m of space in Hijau, becoming the largest bookstore in the Bukit Bintang area.
BookXcess co-founder Andrew Yap said they were thrilled to be a part of Hijau after growing from strength to strength through the years and are excited to take it up a level.
“Our new bookstore will perfectly complement what Hijau has to offer — a sanctuary and space for the community to converge, interact and shop with ease of mind.
“We have already adopted green elements and brought nature into some of our other bookstores, but BookXcess in Hijau at Fahrenheit88 will take our green and sustainability credentials further,” he said.
Andrew added that the design will reflect cutting-edge aesthetics that are young and unique, unlike any of the other BookXcess bookstores.
“It will also be the first to showcase a curated corner, one that is solely dedicated to fashion, design, architecture and art.
“We want it to be a celebration of ‘contemporary art space’, an ode to ideation and all that is intrinsically creative,” he said.
Meanwhile, Fahrenheit88 CEO of retail Datuk Joyce Yap said the mall is happy to welcome BookXcess as the first Hijau retailer as it has a deep understanding of the market audience and taste of Fahrenheit88 shoppers.
“We have long understood the importance of the store environment in enhancing the shopping experience.
“The garden landscape at Hijau is a positive shopping experience and we cannot wait for shoppers to enjoy it this year,” she said.
Joyce acknowledged that dynamics have changed, with more young shoppers placing emphasis on social change, nature and sustainability as retail shifts to more forms of conscious consumption.
“Conscious consumerism and a renewed appreciation for nature have led Fahrenheit88, a city- centre mall, to evaluate what it can do to connect with this segment of shoppers.
“With Hijau, the mall aims to fulfil a demand of shoppers look- ing to relax in an urban environment, by creating a green pocket and a sanctuary of calm amid the busy thoroughfare of Bukit Bintang,” she noted.