by LYDIA NATHAN / pic credit: nakbeli.com.my

MYEG Services Bhd has launched an initiative to help the less fortunate within the Klang Valley who are affected by the pandemic amid the Chinese New Year festivities.

Its e-commerce grocery platform, Nak Beli by MyEG, launched the “Beli Cares” to donate fresh produce and groceries for the needy and families.

Launched in March 2020, the platform offers more than 5,000 daily groceries to customers across Kuala Lumpur, Selangor and Putrajaya.

In a statement, MyEG said members of the public could join the initiative by nominating individuals, families, communities or welfare homes that are facing difficulties on the Nak Beli website until Feb 21, 2021.

MyEG group MD TS Wong said the initiative is all about giving back to communities, and MyEG understands that many people have been affected and are facing tough times since the pandemic hit.

“Through the initiative, we want to lend a helping hand and at the same time deliver a message of hope and empathy.

“Just two days after launching the initiative, ‘Beli Cares’ has received over 200 applications from the public requesting grocery assistance mostly consisting of individuals who have lost their job due to the Movement Control Order, refugee groups, the bottom 40% income group and welfare homes,” he said.

Wong added that customers can purchase the “Beli Cares Gift Boxes” valued at RM100, RM200 and RM500 to donate to those in need, with the boxes comprise of items such as chicken, vegetables, rice, cooking oil, canned goods, flour, instant oats, biscuits and others.

“Volunteers who want to help out with sorting and packing for recipients can do so at the warehouse in Petaling Jaya (PJ),” he said.

Meanwhile, as part of the launch, the initiative donated fresh produce and dry goods worth RM3,000 to three homes, namely the En Yuan Old Folks’ Home and Pertubuhan Kebajikan Anak-Anak Yatim dan OKU Mesra in PJ and House of Joy in Puchong, Selangor.